07.21.16
Tommy Hilfiger is launching The Girl, a new eau de toilette - and the fragrance’s campaign fetaures Gigi Hadid, who Vanity Fair called "the social media supermodel."
Hadid is Tommy Hilfiger's global ambassador, and the new campaign features her dressed in a sailor outfit, which coincides with the anchor decoration on the bottle.
Check out the cute video below, featuring Hadid - and sexy sailors.
Launching as of end July 2016, the new scent is "anchored in a dynamic digital campaign," the brand says, explaining, "the campaign reflects Hadid's optimistic attitude, confidence and effortlessly cool style." Hadid has also teamed with the designer to create her first capsule collection.
The fragrance’s crisp, fresh scent opens with a burst of green pear, violet leaf and green fig leaves. Its heart includes velvety jasmine petals and silky muguet. It finishes with cedarwood and cashmeran.
Hadid is Tommy Hilfiger's global ambassador, and the new campaign features her dressed in a sailor outfit, which coincides with the anchor decoration on the bottle.
Check out the cute video below, featuring Hadid - and sexy sailors.
Launching as of end July 2016, the new scent is "anchored in a dynamic digital campaign," the brand says, explaining, "the campaign reflects Hadid's optimistic attitude, confidence and effortlessly cool style." Hadid has also teamed with the designer to create her first capsule collection.
The fragrance’s crisp, fresh scent opens with a burst of green pear, violet leaf and green fig leaves. Its heart includes velvety jasmine petals and silky muguet. It finishes with cedarwood and cashmeran.