06.28.16
One of Japan’s best-selling cosmetic brands, SEKKISEI, will launch in the United States’ travel retail sector on August 1, exclusively at T Galleria by DFS, Hawaii. The move is a strategic partnership with DFS Group designed to extend the reach of the well-known brand that’s popular throughout Asia.
The launch will be highlighted by a dramatic, custom designed ground floor installation accentuated by a large Japanese Sakura blossom tree. The open-sell environment will offer the traveling consumer a choice of self-serve or personalized service. Complementing this will be the SEKKISEI “5-Minute Brightening Facial” offered within a semi-private consultation area. Exclusive travel retail value sets will be prominently displayed offering options for self-purchase or gifting.
Hailed in the media as “a beauty lotion that symbolizes Japan,” SEKKISEI is implementing a strategic growth plan with a goal to be the No. 1 brightening brand worldwide. A newly revamped global campaign, “Where Brightening Begins” will debut in the U.S. exclusively at T Galleria by DFS, Hawaii.
“We believe the time is now to capitalize on the tremendous growth of SEKKISEI in Asia, and accelerate this momentum with expansion into travel retail and new markets,” stated Mr. Kobayashi, CEO and president of KOSÉ Corporation.
The launch will be highlighted by a dramatic, custom designed ground floor installation accentuated by a large Japanese Sakura blossom tree. The open-sell environment will offer the traveling consumer a choice of self-serve or personalized service. Complementing this will be the SEKKISEI “5-Minute Brightening Facial” offered within a semi-private consultation area. Exclusive travel retail value sets will be prominently displayed offering options for self-purchase or gifting.
Hailed in the media as “a beauty lotion that symbolizes Japan,” SEKKISEI is implementing a strategic growth plan with a goal to be the No. 1 brightening brand worldwide. A newly revamped global campaign, “Where Brightening Begins” will debut in the U.S. exclusively at T Galleria by DFS, Hawaii.
“We believe the time is now to capitalize on the tremendous growth of SEKKISEI in Asia, and accelerate this momentum with expansion into travel retail and new markets,” stated Mr. Kobayashi, CEO and president of KOSÉ Corporation.