01.12.16
As ChapStick positions itself as an expert in beauty and skin care, the brand has named actress Rachel Bilson as its new brand spokesperson. According to Pfizer Consumer Healthcare, the makers of ChapStick, Bilson will appear in a “robust marketing campaign to elevate the importance of skin care for lips and communicate the iconic brand’s continued innovation. ”
The former O.C. star’s partnership with the brand will focus on the advanced skin care line featuring ChapStick Total Hydration 100% Natural, described as “an-age defying formula” that is available in two different flavors—Fresh Citrus and Soothing Vanilla. The formulas contain 100% natural ingredients, including argan oil and natural butters such as shea and mango.
The former O.C. star’s partnership with the brand will focus on the advanced skin care line featuring ChapStick Total Hydration 100% Natural, described as “an-age defying formula” that is available in two different flavors—Fresh Citrus and Soothing Vanilla. The formulas contain 100% natural ingredients, including argan oil and natural butters such as shea and mango.