12.03.15
MAC Cosmetics has announced that the company is celebrating a milestone achievement in fundraising, for the MAC AIDS Fund - the company has raised $400 million through the sale of its #VivaGlam lip products.
The MAC AIDS Fund is the largest corporate one non-pharmaceutical donor in the fight against HIV/AIDS. Unlike other brands, every single cent of the selling price of #VivaGlam lip products are directly deposited into the MAC AIDS Fund.
The MAC AIDS Fund was established in 1994, and has been recruiting celebrities to join its mission of raising money and awareness for HIV/AIDS. Ariana Grande is the 24th #VIVAGLAM spokesperson, and will represent the brand in 2016.
Shown above is Miley Cyrus' #VivaGlam collection for Holiday 2015. It includes hot pink Lipstick and matching Lipglass filled with sparkling pearl shimmer. Plus, three of MAC's most iconic #VIVAGLAM shades are included in the sleek little compact.
A Few Amazing Statistics
One #VIVAGLAM lip product can:
The MAC AIDS Fund is the largest corporate one non-pharmaceutical donor in the fight against HIV/AIDS. Unlike other brands, every single cent of the selling price of #VivaGlam lip products are directly deposited into the MAC AIDS Fund.
The MAC AIDS Fund was established in 1994, and has been recruiting celebrities to join its mission of raising money and awareness for HIV/AIDS. Ariana Grande is the 24th #VIVAGLAM spokesperson, and will represent the brand in 2016.
Shown above is Miley Cyrus' #VivaGlam collection for Holiday 2015. It includes hot pink Lipstick and matching Lipglass filled with sparkling pearl shimmer. Plus, three of MAC's most iconic #VIVAGLAM shades are included in the sleek little compact.
A Few Amazing Statistics
One #VIVAGLAM lip product can:
- Purchase 254 condoms to prevent the transmission of HIV
- Provide fresh fruit, vegetables, and grocery essentials to a mother and child affected by HIV for a full week
- Provide 32 Safer Sex Kits, which include condoms, lubricant and instructions
- Provide a clean, safe place to sleep for two nights for one resident living with HIV/AIDS
- Buy 10 individually tailored, nutritious meals for a person affected by HIV/AIDS
- Purchase one rapid oral HIV test
- Provide crisis counseling to a person living with AIDS who is also struggling with drug addiction, mental illness and homelessness
- Provide a new job interview shirt and tie for one resident at an HIV/AIDS housing organization
- Buy a pair of school shoes for a child orphaned by AIDS
- Test 14 pregnant mothers for HIV