11.30.15
So many beauty brands strive to be more "luxe" - and Massage Envy is doing the opposite with its new campaign, "Because Everything."
With the new campaign, Massage Envy hopes more people realize that taking care of your body includes having to manage the side effects of everyday living - and the antidote is a total body care routine that includes both massage and skincare.
Created by Venables Bell & Partners, "Because Everything" removes words such as "luxury," "pamper" and "treat" usually associated with massage and facials.
Instead of depicting the relaxing experience of a massage, the imagery captures relatable moments of everyday living that would trigger the need for massage and skincare such as taking a hip-hop exercise class, binge-watching TV in an awkward position, being stuck in a middle seat on a long flight, and dancing at a wedding.
Debbie Gonzalez, chief brand officer at Massage Envy, commented, "The idea of 'Because Everything' is based on the simple premise that there are infinite reasons in our daily routines to take care of ourselves so we can bounce back and enjoy this wonderful thing we call living."
Gonzalez continues, Now more than ever, consumers are approaching their health and wellness as a lifestyle. It's time to ignite the conversation, with consumers, that massage and skincare is not a one-time luxury but an integral part of their well-being journey."
Massage Envy is encouraging consumers to share their own stories that shaped their day on social media using the hashtag #BecauseMoment.
With the new campaign, Massage Envy hopes more people realize that taking care of your body includes having to manage the side effects of everyday living - and the antidote is a total body care routine that includes both massage and skincare.
Created by Venables Bell & Partners, "Because Everything" removes words such as "luxury," "pamper" and "treat" usually associated with massage and facials.
Instead of depicting the relaxing experience of a massage, the imagery captures relatable moments of everyday living that would trigger the need for massage and skincare such as taking a hip-hop exercise class, binge-watching TV in an awkward position, being stuck in a middle seat on a long flight, and dancing at a wedding.
Debbie Gonzalez, chief brand officer at Massage Envy, commented, "The idea of 'Because Everything' is based on the simple premise that there are infinite reasons in our daily routines to take care of ourselves so we can bounce back and enjoy this wonderful thing we call living."
Gonzalez continues, Now more than ever, consumers are approaching their health and wellness as a lifestyle. It's time to ignite the conversation, with consumers, that massage and skincare is not a one-time luxury but an integral part of their well-being journey."
Massage Envy is encouraging consumers to share their own stories that shaped their day on social media using the hashtag #BecauseMoment.