10.01.15
High Ridge Brands has announced it has acquired Continental Fragrances, which owns the hair styling brand Salon Grafix. Prior, Continental Fragrances was owned by SG Holdings Acquisition, Inc. High Ridge Brands is headquartered in Stamford, CT and is owned by the private equity firm Brynwood Partners VI L.P.
Salon Grafix, a salon brand that has been marketed 1998, is instantly recognizable by its classic packaging - the "white can" - used for its hair styling products. Today the product line-up includes High Beams temporary spray-on hair colors and Healthy Hair Nutrition natural hair care and styling solutions, which are widely distributed through food, drug, and mass retailers.
James Daniels, President and CEO of High Ridge Brands Co. said, "We are excited to own Salon Grafix and the other Continental Fragrances brands. We look forward to integrating these brands into our organization and are excited about the potential that this acquisition brings to our company. Salon Grafix's premium positioning, loyal consumer base and strong distribution makes it very complementary to High Ridge Brands' current hair styling portfolio, which includes the iconic Alberto VO5, White Rain, Rave and L.A. Looks brands."
Dario Margve, chairman, High Ridge Brands Co./ managing director, Brynwood Partners, added, "The addition of the Continental Fragrances' brands will enable High Ridge Brands to participate in all segments of the hair styling category, strengthening our position with our retail partners. While management continues to focus on growing the company organically, we are fortunate to be adding another very attractive strategic acquisition."
Salon Grafix, a salon brand that has been marketed 1998, is instantly recognizable by its classic packaging - the "white can" - used for its hair styling products. Today the product line-up includes High Beams temporary spray-on hair colors and Healthy Hair Nutrition natural hair care and styling solutions, which are widely distributed through food, drug, and mass retailers.
James Daniels, President and CEO of High Ridge Brands Co. said, "We are excited to own Salon Grafix and the other Continental Fragrances brands. We look forward to integrating these brands into our organization and are excited about the potential that this acquisition brings to our company. Salon Grafix's premium positioning, loyal consumer base and strong distribution makes it very complementary to High Ridge Brands' current hair styling portfolio, which includes the iconic Alberto VO5, White Rain, Rave and L.A. Looks brands."
Dario Margve, chairman, High Ridge Brands Co./ managing director, Brynwood Partners, added, "The addition of the Continental Fragrances' brands will enable High Ridge Brands to participate in all segments of the hair styling category, strengthening our position with our retail partners. While management continues to focus on growing the company organically, we are fortunate to be adding another very attractive strategic acquisition."