08.18.15
Thicker Fuller Hair's new promotion on Facebook requires the brand's fans, both men and women, to reveal who their celebrity "hair-hero" is - and upload an original photo with a caption describing why.
Two winners will win a trip to New York City, where they will receive a professional makeover including a hair, makeup and a wardrobe styling session. Submissions are being acccepted through October 23rd.
A panel of judges will choose 4 women and 5 men as finalists, based on makeover potential, quality of photo, overall appeal. The finalists will be revealed on the brand's Facebook page from November 9, 2015 through November 27, 2015, when Facebook users will be asked to vote for the winners. Winners will be announced in mid-December 2015.
Jocelyn Yuan Riddle, vice president of marketing, High Ridge Brands, commented,
"Thicker Fuller Hair is a line that gives ultimate confidence to both men and women by transforming fine, limp hair into visibly thicker and fuller hair that people love and desire. The contest is a fun way for users to reach their style dreams and get hair like their hair inspiration."
The Thicker Fuller Hair Makeover in NYC contest will be promoted on product packaging, social media and Thicker Fuller Hair website. The "New Year New You" NYC Makeover will take place the week of January 4, 2016.
Two winners will win a trip to New York City, where they will receive a professional makeover including a hair, makeup and a wardrobe styling session. Submissions are being acccepted through October 23rd.
A panel of judges will choose 4 women and 5 men as finalists, based on makeover potential, quality of photo, overall appeal. The finalists will be revealed on the brand's Facebook page from November 9, 2015 through November 27, 2015, when Facebook users will be asked to vote for the winners. Winners will be announced in mid-December 2015.
Jocelyn Yuan Riddle, vice president of marketing, High Ridge Brands, commented,
"Thicker Fuller Hair is a line that gives ultimate confidence to both men and women by transforming fine, limp hair into visibly thicker and fuller hair that people love and desire. The contest is a fun way for users to reach their style dreams and get hair like their hair inspiration."
The Thicker Fuller Hair Makeover in NYC contest will be promoted on product packaging, social media and Thicker Fuller Hair website. The "New Year New You" NYC Makeover will take place the week of January 4, 2016.