Wong holds extensive experience within the beauty industry. She was previously chief executive officer of StriVectin and Astral Brands and also held several leadership positions for brands including N.V. Perricone M.D. Cosmeceuticals and Murad. She holds strong commercial and marketing experience, including product development, integrated marketing communications, sales and operational expertise. In addition to implementing impactful innovation, Wong’s capabilities include developing strong digital platforms.
Wong also has strong international expertise in developing new markets, particularly in Asia; opening new distribution channels; and leveraging strong retail relationships around the world.
Elizabeth Arden, Inc. also recently signed a joint venture agreement for the Southeast Asia region with Luxasia, a premier prestige beauty distributor with specific expertise in Asia, and expects to commence operations in the first fiscal quarter of fiscal 2016. Eric Lauzat, president, International, commented, “The joint venture between Elizabeth Arden and Luxasia in Southeast Asia and Hong Kong is an important step towards the reorganization and a faster development of our brands in this strategic part of the world. The expertise of the Luxasia Group in Asia will allow us to better deploy the Elizabeth Arden brand in the prestige distribution and to provide our John Varvatos and Juicy Couture fragrance brands broader geographical prestige distribution in the fast growing Asian fragrance market. We are delighted to partner with such an important and experienced local player and look forward to fast and sizeable growth in the region.”