07.08.15
More news from Unilever—but this time, it’s not regarding another addition of a prestige skin care brand. The global consumer products company has partnered with World Wide Fund (WWF), together announcing a one-year, international partnership to engage consumers in the fight against deforestation—one of the key drivers of climate change—and help protect a million trees.
The partnership between the two aims to raise awareness of the importance of forests to life on earth as well as the threats our forests face. An area the size of England is lost to deforestation every year, while up to a fifth of global greenhouse gas emissions come from deforestation and forest degradation. With world leaders due to meet in Paris in December for UN climate talks, the campaign will engage consumers in the issues and give them practical ways to raise their voice and make a difference.
As part of the effort, Unilever and WWF will help protect a million trees by supporting forest protection programs in Brazil and Indonesia. These two countries have historically had the highest rates of deforestation in the world and have some of the largest areas of intact forest globally.
Paul Polman, CEO of Unilever, said: “Stopping deforestation is an urgent priority in tackling climate change. Forests are second only to the oceans as the largest global store of carbon and support eighty percent of terrestrial biodiversity across the globe. As a business it is crucial that we operate sustainably and take action to help consumers live sustainably. It’s a moral imperative and a business one—to be here for the long term. We are delighted to be partnering with WWF to bring together a growing community of people that want to fight deforestation.”
From today consumers will be invited to pledge their support at brightfuture.unilever.com. In August 2015, a social media campaign will be launched simultaneously in the UK, Brazil, Indonesia and the US to engage consumers in the fight against deforestation.
The partnership between the two aims to raise awareness of the importance of forests to life on earth as well as the threats our forests face. An area the size of England is lost to deforestation every year, while up to a fifth of global greenhouse gas emissions come from deforestation and forest degradation. With world leaders due to meet in Paris in December for UN climate talks, the campaign will engage consumers in the issues and give them practical ways to raise their voice and make a difference.
As part of the effort, Unilever and WWF will help protect a million trees by supporting forest protection programs in Brazil and Indonesia. These two countries have historically had the highest rates of deforestation in the world and have some of the largest areas of intact forest globally.
Paul Polman, CEO of Unilever, said: “Stopping deforestation is an urgent priority in tackling climate change. Forests are second only to the oceans as the largest global store of carbon and support eighty percent of terrestrial biodiversity across the globe. As a business it is crucial that we operate sustainably and take action to help consumers live sustainably. It’s a moral imperative and a business one—to be here for the long term. We are delighted to be partnering with WWF to bring together a growing community of people that want to fight deforestation.”
From today consumers will be invited to pledge their support at brightfuture.unilever.com. In August 2015, a social media campaign will be launched simultaneously in the UK, Brazil, Indonesia and the US to engage consumers in the fight against deforestation.