06.02.15
China's leading online retailer of beauty products, Jumei International Holding Limited, has announced it has acquired a minority stake in the Korean beauty brand, It's SKIN.
It's SKIN is a prestige brand that is popular among beauty consumers in China.
Mr. Leo Ou Chen, founder and CEO of Jumei, stated, "The popularity of Korean beauty products in China has grown rapidly over the past few years. With an extensive catalogue of prestige products, It'S SKIN is an ideal partner for Jumei to collaborate with as we build Jumei Global into the largest cross border e-commerce platform in China. It'S SKIN will greatly benefit from the growing size and scale of our platform."
It's SKIN is a prestige brand that is popular among beauty consumers in China.
Mr. Leo Ou Chen, founder and CEO of Jumei, stated, "The popularity of Korean beauty products in China has grown rapidly over the past few years. With an extensive catalogue of prestige products, It'S SKIN is an ideal partner for Jumei to collaborate with as we build Jumei Global into the largest cross border e-commerce platform in China. It'S SKIN will greatly benefit from the growing size and scale of our platform."