05.05.15
Supermodel Behati Prinsloo, who stars as a Victoria's Secret Angel in the brand's Fabulous campaign that debuted March 2015, has a new gig - she's the first face of Raw Spirit Fragrances.
Raw Spirit's line of socially conscious fragrances are made in partnership with Firmenich, and features natural ingredients from around the world. Members of the Clinton Global initiative, Nomad and Firmenich plan to release 10 Raw Spirit fragrances, all created in cooperation with and in support of indigenous and marginalized communities in Haiti, Australia, US and beyond.
Raw Spirit is a brand that was inspired by Australian photographer Russell James' collaborative art project, Nomad Two Worlds, which explores the clash of ancient and modern cultures, celebrating the richness of Indigenous communities around the world.
James selected Prinsloo to serve as brand ambassador and star in its ad campaign, which includes a series of videos. "Behati is so perfect for Raw Spirit," James said, "She has this authenticity and amazing natural energy. It's really as if we've brought Raw Spirit to life in human form."
Prinsloo, who was born in the Republic of Namibia, formerly South West Africa, said, "I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase 'raw spirit' means nature, stripped back and ethereal. This is Mother Nature at her best."
Raw Spirit's line of socially conscious fragrances are made in partnership with Firmenich, and features natural ingredients from around the world. Members of the Clinton Global initiative, Nomad and Firmenich plan to release 10 Raw Spirit fragrances, all created in cooperation with and in support of indigenous and marginalized communities in Haiti, Australia, US and beyond.
Raw Spirit is a brand that was inspired by Australian photographer Russell James' collaborative art project, Nomad Two Worlds, which explores the clash of ancient and modern cultures, celebrating the richness of Indigenous communities around the world.
James selected Prinsloo to serve as brand ambassador and star in its ad campaign, which includes a series of videos. "Behati is so perfect for Raw Spirit," James said, "She has this authenticity and amazing natural energy. It's really as if we've brought Raw Spirit to life in human form."
Prinsloo, who was born in the Republic of Namibia, formerly South West Africa, said, "I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase 'raw spirit' means nature, stripped back and ethereal. This is Mother Nature at her best."