04.29.15
Moroccanoil announces its global distribution expansion strategy into travel and duty free retail channels worldwide.
The brand is increasing its presence by expanding into in-flight, cruise and ferry selling channels. Through partnerships with Gebr, Heinemann, Nuance, Duty Free Americas, James Richardson, Duty Free Iceland and Tairo International, Moroccanoil will introduce personal and business travelers alike to their hair, body and lifestyle product assortments.
"Moroccanoil is in the service business and we're always looking for ways to provide our global consumer with convenience at every touch point of their life," says John Gates, Vice President of Retail and Travel Retail Sales, Moroccanoil. "As one of the fastest growing retail segments, we not only see the travel channel as a monumental opportunity for Moroccanoil to be prominently positioned in world's highest traffic locations, but also as a chance to introduce a new clientele to a broad range of our luxury personal care items."
Gates added, "We've strategically entered the category in a format that will ultimately drive the consumer back to the professional channel— the heart of our business—where they can further experience the brand in the hands of a professional," added Gates.
The brand is increasing its presence by expanding into in-flight, cruise and ferry selling channels. Through partnerships with Gebr, Heinemann, Nuance, Duty Free Americas, James Richardson, Duty Free Iceland and Tairo International, Moroccanoil will introduce personal and business travelers alike to their hair, body and lifestyle product assortments.
"Moroccanoil is in the service business and we're always looking for ways to provide our global consumer with convenience at every touch point of their life," says John Gates, Vice President of Retail and Travel Retail Sales, Moroccanoil. "As one of the fastest growing retail segments, we not only see the travel channel as a monumental opportunity for Moroccanoil to be prominently positioned in world's highest traffic locations, but also as a chance to introduce a new clientele to a broad range of our luxury personal care items."
Gates added, "We've strategically entered the category in a format that will ultimately drive the consumer back to the professional channel— the heart of our business—where they can further experience the brand in the hands of a professional," added Gates.