04.29.15
Kerastase Paris is promoting its new campaign, Visions of Style, which features 10 iconic hair styles. The campaign aims to inspire and educate women worldwide. Each hair do' in the collection stems from a contemporary style - but, reimagined and reinterpreted by master hairstylist Luigi Murenu.
"Women change their hair like they change their clothes, and no longer let one style define them," the brand states in a press release. Kerastase intended for the campaign to celebrate women, and their hair.
Fashion models Cameron Russell and Hye Park are featured in the campaign, which was photographed by Luigi Murenu and Iango, and styled by veteran fashion stylist George Cortina.
Luigi crafted each hair style using Kerastase's Couture Styling collection. Watch the brand's inspirational video, featuring the 10 looks.
According to Murenu, "the modern woman is empowered and the hairstyle is an essential part of her identity. Some women opt for a signature style that forms an integral part of their persona, as much as a signature fragrance does. For others, they opt to have a changeable approach that fluctuates depending on the occasion and audience they are with."
The 10 Iconic Looks
The campaign includes these ten hairstyles:
"Women change their hair like they change their clothes, and no longer let one style define them," the brand states in a press release. Kerastase intended for the campaign to celebrate women, and their hair.
Fashion models Cameron Russell and Hye Park are featured in the campaign, which was photographed by Luigi Murenu and Iango, and styled by veteran fashion stylist George Cortina.
Luigi crafted each hair style using Kerastase's Couture Styling collection. Watch the brand's inspirational video, featuring the 10 looks.
According to Murenu, "the modern woman is empowered and the hairstyle is an essential part of her identity. Some women opt for a signature style that forms an integral part of their persona, as much as a signature fragrance does. For others, they opt to have a changeable approach that fluctuates depending on the occasion and audience they are with."
The 10 Iconic Looks
The campaign includes these ten hairstyles:
- L'Oversize: an explosion of volume – roots are lifted, lengths are full of exaggerated bounce.
- La Tresse: the braid re-invented: structured, elegant, sport-chic.
- Le Smooth: seductive refinement that flows into cascading, graceful waves.
- Le Pony: the haute-couture ponytail elevated to new heights.
- Le Froisse: tousled waves: the perfect statement of effortless glamour.
- Le Carre: the ever-timeless bob with super sleek lines.
- Le Chignon: elevating the classic up-do to state-of-the-art.
- Le Asymetrique: side-swept lengths meet delicate swirled curls.
- Le Sleek: graphic slick-back with sculpted, cascading waves.
- Le Volume: all-over inflated volume thanks to an unquestionably big blowout.