03.11.15
Colgate has recruited two of YouTube's biggest stars to create a video series, The Smile Show, and launch its new Optic White Express toothpaste.
YouTube’s Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07 are working with the brand on its YouTube channel to create segments that feature tips and tricks on topics ranging from fashion to beauty, and most importantly - how to make your smile your best accessory.
“We are beyond thrilled to partner with Colgate Optic White and kick off The Smile Show video series,” said Andrea Brooks. “Our viewers look to us for the latest and greatest beauty tips and we have to admit that of all of our beauty tips, we truly believe that your best accessory will always be your smile,” added Blair Fowler.
Andrea and Blair will co-host a 30-minute Google+ Hangout tonight, March 11, 2015 beginning at 8:00pm EST. They will also co-host live Twitter chats with @OpticWhite.
“As stylists and successful YouTube stars with millions of fans, it’s safe to say that Andrea and Blair have their finger on the pulse of the latest trends,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing at Colgate-Palmolive Company. “As trusted advisors in the competitive beauty arena, they understand and value the confidence a beautiful, white smile can deliver.”
Colgate Optic White Express White Toothpaste contains 2X the whitening ingredient of Colgate Optic White Sparkling Mint toothpaste, making it Colgate’s fastest whitening toothpaste.
YouTube’s Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07 are working with the brand on its YouTube channel to create segments that feature tips and tricks on topics ranging from fashion to beauty, and most importantly - how to make your smile your best accessory.
“We are beyond thrilled to partner with Colgate Optic White and kick off The Smile Show video series,” said Andrea Brooks. “Our viewers look to us for the latest and greatest beauty tips and we have to admit that of all of our beauty tips, we truly believe that your best accessory will always be your smile,” added Blair Fowler.
Andrea and Blair will co-host a 30-minute Google+ Hangout tonight, March 11, 2015 beginning at 8:00pm EST. They will also co-host live Twitter chats with @OpticWhite.
“As stylists and successful YouTube stars with millions of fans, it’s safe to say that Andrea and Blair have their finger on the pulse of the latest trends,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing at Colgate-Palmolive Company. “As trusted advisors in the competitive beauty arena, they understand and value the confidence a beautiful, white smile can deliver.”
Colgate Optic White Express White Toothpaste contains 2X the whitening ingredient of Colgate Optic White Sparkling Mint toothpaste, making it Colgate’s fastest whitening toothpaste.