02.26.15
Dove is promoting the benefits of sharing among friends and family, with its new promotion.
Dove Dry Spray Antiperspirant is partnering with Rocksbox, a jewelry subscription company, to host events beginning with interactive experiences in New York City and Los Angeles.
At the events, women will have the opportunity to share the latest innovative products and trends at the “Dove Dry Spray Friendship Suite.” The events will highlight the brand's latest innovation – Dove Dry Spray Antiperspirant. Through a series of fun and engaging activities, event attendees will have the opportunity to experience the product’s benefits.
Matthew McCarthy, senior director of deodorants/antiperspirants, Unilever, commented:
“New Dove Dry Spray provides a breakthrough experience, with benefits that elevate the antiperspirant category into the realm of beauty. Spray antiperspirant is the format used most globally and we think women across the U.S. will absolutely love it once they try it. In fact, those who have tried the product are already sharing their experience with friends and family, telling them what they think in their online reviews and in social media."
Dove is also inviting women across the U.S. to #TryDry with Dove Dry Spray Antiperspirant for the chance to win over $10,000 in prizes, including spa, dining and entertainment gift cards.
Consumers can get involved by visiting Dove.com/TryDry, write their review on new Dove Dry Spray Antiperspirant and then share it on their Twitter or Facebook pages for a chance to win prizes.
Dove Dry Spray Antiperspirant is partnering with Rocksbox, a jewelry subscription company, to host events beginning with interactive experiences in New York City and Los Angeles.
At the events, women will have the opportunity to share the latest innovative products and trends at the “Dove Dry Spray Friendship Suite.” The events will highlight the brand's latest innovation – Dove Dry Spray Antiperspirant. Through a series of fun and engaging activities, event attendees will have the opportunity to experience the product’s benefits.
Matthew McCarthy, senior director of deodorants/antiperspirants, Unilever, commented:
“New Dove Dry Spray provides a breakthrough experience, with benefits that elevate the antiperspirant category into the realm of beauty. Spray antiperspirant is the format used most globally and we think women across the U.S. will absolutely love it once they try it. In fact, those who have tried the product are already sharing their experience with friends and family, telling them what they think in their online reviews and in social media."
Dove is also inviting women across the U.S. to #TryDry with Dove Dry Spray Antiperspirant for the chance to win over $10,000 in prizes, including spa, dining and entertainment gift cards.
Consumers can get involved by visiting Dove.com/TryDry, write their review on new Dove Dry Spray Antiperspirant and then share it on their Twitter or Facebook pages for a chance to win prizes.