02.18.15
L’Oréal has inaugurated its first factory in the strategic Middle East region, located near Cairo in the Pyramids Industrial Park of 10th of Ramadan. With an investment of 50 million euros, this facility aims to meet the fast-rising demands of consumers in the region, and will be the production hub for L’Oréal’s Consumer Products Division in the Middle East and North Africa region.
Completed in 2013, the site includes manufacturing and warehouse facilities, and has the potential to triple in size. Initially dedicated to hair care and hair color products, the factory has recently extended its production to skincare.
“With the rising demand of consumers across the region for innovative and high quality beauty products, it was crucial for L’Oréal to have a production facility close to its key markets and able to adapt the product offer to local specificities. The Cairo plant reflects our confidence in the continuous expansion of the MENA market and our strong commitment to Egypt as a strategic production hub,” said Geoff Skingsley, L’Oréal’s executive vice-president, Africa Middle East Zone.
Adding to the total of 43 L’Oréal factories worldwide, the new Cairo plant manufactures L’Oréal Paris and Garnier products; 10% of the production caters to the domestic market while 90% is exported to other countries in the region.
Completed in 2013, the site includes manufacturing and warehouse facilities, and has the potential to triple in size. Initially dedicated to hair care and hair color products, the factory has recently extended its production to skincare.
“With the rising demand of consumers across the region for innovative and high quality beauty products, it was crucial for L’Oréal to have a production facility close to its key markets and able to adapt the product offer to local specificities. The Cairo plant reflects our confidence in the continuous expansion of the MENA market and our strong commitment to Egypt as a strategic production hub,” said Geoff Skingsley, L’Oréal’s executive vice-president, Africa Middle East Zone.
Adding to the total of 43 L’Oréal factories worldwide, the new Cairo plant manufactures L’Oréal Paris and Garnier products; 10% of the production caters to the domestic market while 90% is exported to other countries in the region.