12.29.14
Natura, Brazil’s top cosmetics company, has recently obtained ‘Benefit Corporation’ status, or B Corp, a sustainability certification.
The certification is given by B Lab, a non-profit based in the U.S., created to encourage high environmental standards. There are more than 1170 B Corp businesses, but Natura is the largest, and first publicly traded company to obtain the certification.
The certification is given by B Lab, a non-profit based in the U.S., created to encourage high environmental standards. There are more than 1170 B Corp businesses, but Natura is the largest, and first publicly traded company to obtain the certification.