12.17.14
Philosophy is partnering with Natasha Bedingfield - and the Grammy-nominated singer/songwriter has penned an exclusive, original song for the brand. The song is titled, Hope, and was written to draw attention to Philosophy's Hope & Grace initiative, which supports community-based mental health organizations.
Releasing simultaneously with the product launch of Renewed Hope in a Jar, the song "hope" will be available for download on iTunes on January 13th with 20% of the net proceeds from iTunes sales benefitting the hope and grace initiative until 2016. Credit for the song goes to Bedingfield as well as a writing and production team made up of Matt Robinson, David Saw and Ryan Freeman.
Bedingfield will perform "hope" live for the first time at a special event in NYC ion January 20th - and one mental health organization will be given a $20k grant. The performance will be simulcast via Livestream as part of a larger digital media campaign that will further promote the renewed hope in a jar product and the hope and grace initiative.
Bedingfield said: "Philosophy understands the power of words, and as a songwriter this resonates deeply with me. I was thrilled to collaborate with philosophy on the song and to help raise awareness about mental health, particularly among women. This song is about how powerful hope is and that we all need to be reminded sometimes of how even the darkest nights become bright mornings, and hope can carry us through any hardship."
Jill Scalamandre, Senior Vice President, philosophy and Chief Marketing Officer, skin care for Coty, added:
"The philosophy of renewed hope in a jar is 'live with optimism, renew with hope,' a sentiment that not only ties perfectly to this beautiful song, but also to the hope and grace initiative's mission of helping lift the stigma that surrounds mental health."
Releasing simultaneously with the product launch of Renewed Hope in a Jar, the song "hope" will be available for download on iTunes on January 13th with 20% of the net proceeds from iTunes sales benefitting the hope and grace initiative until 2016. Credit for the song goes to Bedingfield as well as a writing and production team made up of Matt Robinson, David Saw and Ryan Freeman.
Bedingfield will perform "hope" live for the first time at a special event in NYC ion January 20th - and one mental health organization will be given a $20k grant. The performance will be simulcast via Livestream as part of a larger digital media campaign that will further promote the renewed hope in a jar product and the hope and grace initiative.
Bedingfield said: "Philosophy understands the power of words, and as a songwriter this resonates deeply with me. I was thrilled to collaborate with philosophy on the song and to help raise awareness about mental health, particularly among women. This song is about how powerful hope is and that we all need to be reminded sometimes of how even the darkest nights become bright mornings, and hope can carry us through any hardship."
Jill Scalamandre, Senior Vice President, philosophy and Chief Marketing Officer, skin care for Coty, added:
"The philosophy of renewed hope in a jar is 'live with optimism, renew with hope,' a sentiment that not only ties perfectly to this beautiful song, but also to the hope and grace initiative's mission of helping lift the stigma that surrounds mental health."