11.20.14
It’s even called "The Moshino Toy." And it doesn’t just look like a stuffed toy - it’s an actual teddy bear.
But just to clear up any confusion, since it is really a fragrance, the bear is wearing a T-shirt that says: This is Not a Moschino Toy. (Just to make it even more confusing).
A fragrance vial is hidden inside the bear. Using the eau de toilette is a little strange - pop off the bear’s head to reveal the actuator, as the print ads demonstrate.
The ad campaign, shown, was shot by Steve Meisel and stars Brazilian beauty Isabeli Fontana.