11.20.14
Pacific World Cosmetics has recruited its first-ever brand ambassador for its at-home gel polish brand Gabrielle will begin appearing in SensatioNail commercial advertisements nationwide next month. Over the course of the multi-year partnership, Gabrielle will also help curate seasonal color collections, advise on new product and color launches and be featured as the celebrity ambassador in all communication activities.
New York City Advertising Agency, Roberts+Langer, DDB developed and produced the TV commercials and advertising campaign.
- Gabrielle Union.
The actress has signed with the brand for a multi-year partnership, which includes appearing in the brand’s 2014 - 2015 nationwide ad campaign. The campaign was created by the Roberts+Langer agency, and includes television commercials. Union will also help curate seasonal color collections.
Union commented:
"As a true gel-fanatic, I'm thrilled to partner with SensatioNail…with 60 beautiful shades and the exclusive LED lamp, SensatioNail is the real deal and I can't wait to share all that's to come from our partnership with women around the country.”
Monica Maloney, vice president of marketing, SensatioNail, said:
Gabrielle embodies the stylish and savvy consumer we hope to reach, and her work as a creative and inspiring woman complements our growing brand…Gabrielle’s charisma and enthusiasm makes her the perfect partner to bring SensatioNail to new levels of awareness and help continue to grow consumer demand and affinity."
New York City Advertising Agency, Roberts+Langer, DDB developed and produced the TV commercials and advertising campaign.
- Gabrielle Union.
The actress has signed with the brand for a multi-year partnership, which includes appearing in the brand’s 2014 - 2015 nationwide ad campaign. The campaign was created by the Roberts+Langer agency, and includes television commercials. Union will also help curate seasonal color collections.
Union commented:
"As a true gel-fanatic, I'm thrilled to partner with SensatioNail…with 60 beautiful shades and the exclusive LED lamp, SensatioNail is the real deal and I can't wait to share all that's to come from our partnership with women around the country.”
Monica Maloney, vice president of marketing, SensatioNail, said:
Gabrielle embodies the stylish and savvy consumer we hope to reach, and her work as a creative and inspiring woman complements our growing brand…Gabrielle’s charisma and enthusiasm makes her the perfect partner to bring SensatioNail to new levels of awareness and help continue to grow consumer demand and affinity."