11.19.14
Randi Shinder, creator of CLEAN Perfume, has developed a new beauty brand that is available in the U.S. and Canada, I Smell Great.
The brand’s products are formulated to leave behind a soft scent, and the products can be mixed to customize the fragrance. The line includes hair fragrances, eau de parfums, ‘wellness water mists’, soft body whips, and ‘lip hydrations.’ All of the products are made in four scents: Angel Cake, Beach Babe, Candy Crush, and Wild Honey.
Shinder says the brand is innovative because it uses a “true extraction” process to extract scent molecules from things women love - powdered sugar, candied flower petals, tropical breezes and hints of honey. By using an extractor, the scents are sent to a lab and recreated, carefully mixed, and bottled.
The brand also uses scent sphere technology - making the products self-renewing. This technology allows allows the fragrance to be activated hours after the first application by applying pressure or motion. According to the brand, “the sweet smells are unlocked in the scent spheres and released up to 6-8 hours for a lasting experience.”
Shinder commented:
"I was looking for a product that did what it promised…I took some time after my last successful acquisition to analyze the market place and found there are a lot of like-minded women out there. What was born is a brand that embodies greatness -- i smell great.”
The packaging looks unique as well - the bottles feature a silver sphere on the top of its cap.
The brand’s products are formulated to leave behind a soft scent, and the products can be mixed to customize the fragrance. The line includes hair fragrances, eau de parfums, ‘wellness water mists’, soft body whips, and ‘lip hydrations.’ All of the products are made in four scents: Angel Cake, Beach Babe, Candy Crush, and Wild Honey.
Shinder says the brand is innovative because it uses a “true extraction” process to extract scent molecules from things women love - powdered sugar, candied flower petals, tropical breezes and hints of honey. By using an extractor, the scents are sent to a lab and recreated, carefully mixed, and bottled.
The brand also uses scent sphere technology - making the products self-renewing. This technology allows allows the fragrance to be activated hours after the first application by applying pressure or motion. According to the brand, “the sweet smells are unlocked in the scent spheres and released up to 6-8 hours for a lasting experience.”
Shinder commented:
"I was looking for a product that did what it promised…I took some time after my last successful acquisition to analyze the market place and found there are a lot of like-minded women out there. What was born is a brand that embodies greatness -- i smell great.”
The packaging looks unique as well - the bottles feature a silver sphere on the top of its cap.