11.14.14
Unilever has launched new Dry Spray Antiperspirants - a major innovation for the deodorant and anti-perspirant category. All of its antiperspirants and deodorants brands now utilize new dry spray technology, and have a new formulation and packaging.
The dry spray formulation doesn’t contain any water or alcohol, and the packaging has a precision-designed actuator that produces a unique soft spray. It goes on instantly dry.
Matthew McCarthy, Senior Marketing Director of Antiperspirants and Deodorants at Unilever commented:
Deodorant is one of the most important personal care products we use every day, but the user experience itself still leaves much to be desired,Americans are demanding more from their personal care products, and with the launch of new Dry Spray Antiperspirants, they will enjoy a dry and clean application experience unlike anything they've tried before.”
The new format will be introduced across five brands – Degree Women, Degree Men, Dove, Dove Men+Care and AXE – and will be available at retailers nationwide starting on Cyber Monday, which is December 1st.
The new Dry Spray Antiperspirants provide 48-hour odor and wetness protection.
The dry spray formulation doesn’t contain any water or alcohol, and the packaging has a precision-designed actuator that produces a unique soft spray. It goes on instantly dry.
Matthew McCarthy, Senior Marketing Director of Antiperspirants and Deodorants at Unilever commented:
Deodorant is one of the most important personal care products we use every day, but the user experience itself still leaves much to be desired,Americans are demanding more from their personal care products, and with the launch of new Dry Spray Antiperspirants, they will enjoy a dry and clean application experience unlike anything they've tried before.”
The new format will be introduced across five brands – Degree Women, Degree Men, Dove, Dove Men+Care and AXE – and will be available at retailers nationwide starting on Cyber Monday, which is December 1st.
The new Dry Spray Antiperspirants provide 48-hour odor and wetness protection.