11.03.14
Colgate-Palmolive has recruited singer/actress Lucy Hale to promote Colgate Optic White, and bring fans “behind the scenes” action, during the 48th Annual CMA Awards live, on November 5th.
To kick off the CMA Awards, Lucy Hale and Colgate Optic White will be co-hosting a 30-minute live Twitter chat on Tuesday, November 4th beginning at 8:00 p.m. ET. Lucy will reveal her #brilliantstyle tips for getting ready.
Philip Durocher, Vice President & General Manager at Colgate-Palmolive, said:
“This is the first time that Optic White will be right on the red carpet and we couldn’t be more excited to do so with the Country Music Association and Lucy Hale. As an actress and Country Music artist, Lucy Hale knows about prepping for red carpet moments and the importance of maintaining a bright, white smile.”
Fans will also receive a receive a free song download from Lucy Hale when purchasing a Colgate Optic White 2-in-1 Whitening Kit at select Walmart stores beginning November 27, 2014.
To kick off the CMA Awards, Lucy Hale and Colgate Optic White will be co-hosting a 30-minute live Twitter chat on Tuesday, November 4th beginning at 8:00 p.m. ET. Lucy will reveal her #brilliantstyle tips for getting ready.
Philip Durocher, Vice President & General Manager at Colgate-Palmolive, said:
“This is the first time that Optic White will be right on the red carpet and we couldn’t be more excited to do so with the Country Music Association and Lucy Hale. As an actress and Country Music artist, Lucy Hale knows about prepping for red carpet moments and the importance of maintaining a bright, white smile.”
Fans will also receive a receive a free song download from Lucy Hale when purchasing a Colgate Optic White 2-in-1 Whitening Kit at select Walmart stores beginning November 27, 2014.