10.14.14
It's official - the boy band that creates chaos at retailers with every new fragrance launch (like THIS ONE) will be creating a cosmetic line - Makeup By One Direction.
The packaging already looks cool, with the boys featured on the collectible black and gray tin box, shown above. The packaging will be limited edition, of course, so fans feel the urgency to rush out to purchase new items in the line.
The line was created and designed by Markwins International. It will launch next summer at Macy's - August 10th, to coincide with the start of the band's "Where We Are" tour U.S. leg. Some of the colors are named after albums, like "Midnight Memories." There are also innovative product, like Liquilights Glow Gloss, a UV-reactive gloss that glows under black (UV) light.
Members of the boy band are already causing a stir among fans on social media - and creating demand for the line. Niall Horan posted a photo on Twitter of his nails covered in polish and his hands "swatched in makeup", and posted: "Just had a great meeting about 1D makeup! It's that good I'm gonna start wearing it myself."
The packaging already looks cool, with the boys featured on the collectible black and gray tin box, shown above. The packaging will be limited edition, of course, so fans feel the urgency to rush out to purchase new items in the line.
The line was created and designed by Markwins International. It will launch next summer at Macy's - August 10th, to coincide with the start of the band's "Where We Are" tour U.S. leg. Some of the colors are named after albums, like "Midnight Memories." There are also innovative product, like Liquilights Glow Gloss, a UV-reactive gloss that glows under black (UV) light.
Members of the boy band are already causing a stir among fans on social media - and creating demand for the line. Niall Horan posted a photo on Twitter of his nails covered in polish and his hands "swatched in makeup", and posted: "Just had a great meeting about 1D makeup! It's that good I'm gonna start wearing it myself."