09.30.14
Dove is getting ready for the 5th annual Self-Esteem Weekend at the United Nations, October 10-12.
To kick off Self-Esteem Weekend, Dove will organize a conversation on beauty legacy and self-esteem on October 9th, with its global self-esteem ambassador, Jess Weiner, plus Ruby Karp, an influential voice on girls’ issues and social media, and Gabi Gregg, body image role model and blogger behind the site Gabi Fresh. Weiner will also lead a self-esteem workshop for girls from Dove partner organizations, which include Boys & Girls Clubs of America, Girls Inc., and Girl Scouts of the USA.
In preparation for the festive weekend, Dove has launched a new short film, LEGACY, as part of a new campaign, which encourages women to express their beauty with confidence.
The film shows mothers and daughters who each wrote two lists: what they like and do not like about the way they look. The film draws on a range of experiences and unique stories from several mothers as they share their lists. Ultimately, it is revealed that the daughters’ lists are remarkably similar to their mothers’, emphasizing how connected girls are to their role models and how feelings of beauty can be passed on to the next generation.
Jennifer Bremner, director of marketing, Dove, said:
“Whether a mother, aunt, coach, teacher, or sister, all women can set a positive example for the next generation by expressing their own beauty with confidence. Dove has long been dedicated to fostering positive self-esteem in women and girls, and we invite all women to join us in making a difference to the next generation by ensuring their own beauty legacy is a positive one.”
To kick off Self-Esteem Weekend, Dove will organize a conversation on beauty legacy and self-esteem on October 9th, with its global self-esteem ambassador, Jess Weiner, plus Ruby Karp, an influential voice on girls’ issues and social media, and Gabi Gregg, body image role model and blogger behind the site Gabi Fresh. Weiner will also lead a self-esteem workshop for girls from Dove partner organizations, which include Boys & Girls Clubs of America, Girls Inc., and Girl Scouts of the USA.
In preparation for the festive weekend, Dove has launched a new short film, LEGACY, as part of a new campaign, which encourages women to express their beauty with confidence.
The film shows mothers and daughters who each wrote two lists: what they like and do not like about the way they look. The film draws on a range of experiences and unique stories from several mothers as they share their lists. Ultimately, it is revealed that the daughters’ lists are remarkably similar to their mothers’, emphasizing how connected girls are to their role models and how feelings of beauty can be passed on to the next generation.
Jennifer Bremner, director of marketing, Dove, said:
“Whether a mother, aunt, coach, teacher, or sister, all women can set a positive example for the next generation by expressing their own beauty with confidence. Dove has long been dedicated to fostering positive self-esteem in women and girls, and we invite all women to join us in making a difference to the next generation by ensuring their own beauty legacy is a positive one.”