09.25.14
P&G is determined to ensure Olay’s success in the booming skincare market and, so, has chosen actress and trendsetter Katie Holmes as its first global brand ambassador.
P&G says that Olay is the world’s No 1 women’s facial skincare brand. In her role, Holmes will represent the Olay global brand campaign, Your Best Beautiful, by encouraging women around the world to never settle and be their best beautiful in their lives and in their skin.
“Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day,” says Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”
Holmes is also the brand spokeswoman and part owner for the Alterna hair care brand. Last year, she partnered with Bobbi Brown on a color cosmetics makeup kit.
P&G says that Olay is the world’s No 1 women’s facial skincare brand. In her role, Holmes will represent the Olay global brand campaign, Your Best Beautiful, by encouraging women around the world to never settle and be their best beautiful in their lives and in their skin.
“Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day,” says Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”
Holmes is also the brand spokeswoman and part owner for the Alterna hair care brand. Last year, she partnered with Bobbi Brown on a color cosmetics makeup kit.