08.06.14
is getting ready to launch its new fragrance, You & I.
Pre-orders are being taken in the U.S., starting today, at Macy’s – before the scent debuts nationwide at on August 25th.
In the UK, the fragrance will launch at Boots on August 20th, followed by a debut in Canada and Norway on August 25th, before rolling out to other countries around the world, September through March, 2015.
The boy band debuted a new commercial for the fragrance on its website, after making the announcement on Twitter.(Watch the video on Beauty Packaging's Facebook page.)
The packaging features a diamond shape – used on the bottle, cap and as a pattern on the carton.
Here’s what band member Liam Payne said about working on this scent.
One DirectionPre-orders are being taken in the U.S., starting today, at Macy’s – before the scent debuts nationwide at on August 25th.
In the UK, the fragrance will launch at Boots on August 20th, followed by a debut in Canada and Norway on August 25th, before rolling out to other countries around the world, September through March, 2015.
The boy band debuted a new commercial for the fragrance on its website, after making the announcement on Twitter.(Watch the video on Beauty Packaging's Facebook page.)
The packaging features a diamond shape – used on the bottle, cap and as a pattern on the carton.
Here’s what band member Liam Payne said about working on this scent.