08.01.14
has set up shop in NYC’s SoHoneighborhood, at 118 Prince Street.
The brand is calling the open and airy, gallery-like bi-level space its first-ever Shade Shop, intending the store to be a testing ground for new concepts. New colors will be tested seasonally.
The shop is set up differently than bareMinerals other boutiques – it features the makeup assortment merchandised by shade family–light, medium, tan, dark and deep, in a streamlined, easy-to-navigate environment. There are mirrors everywhere, and testing products is encouraged.
There is also a rotating ‘color bar.’ Guests sit on bar stools to check out the makeup colors against their skin.
Michelle Boudreau, senior director of global visual merchandising and store design, said:.
“We embraced elements and moments that are true to the heart and soul of our brand by creating a space inspired by our home on the Northern California coastline through fresh and natural materials that are both unexpected and inviting.”
The store’s design features raw, natural elements, including wood, polished concrete and repurposed brass fixtures. One wall is dedicated to portraits featuring women (both models and the brand’s employees) with responses to the question “What makes you feel beautiful?” inviting the community to #bareyourself and share their answers as well.
bareMinerals has over 6,500 points of distribution in 34 countries, including more than 200 company-owned boutiques.
bareMineralsThe brand is calling the open and airy, gallery-like bi-level space its first-ever Shade Shop, intending the store to be a testing ground for new concepts. New colors will be tested seasonally.
The shop is set up differently than bareMinerals other boutiques – it features the makeup assortment merchandised by shade family–light, medium, tan, dark and deep, in a streamlined, easy-to-navigate environment. There are mirrors everywhere, and testing products is encouraged.
There is also a rotating ‘color bar.’ Guests sit on bar stools to check out the makeup colors against their skin.
Michelle Boudreau, senior director of global visual merchandising and store design, said:.
“We embraced elements and moments that are true to the heart and soul of our brand by creating a space inspired by our home on the Northern California coastline through fresh and natural materials that are both unexpected and inviting.”
The store’s design features raw, natural elements, including wood, polished concrete and repurposed brass fixtures. One wall is dedicated to portraits featuring women (both models and the brand’s employees) with responses to the question “What makes you feel beautiful?” inviting the community to #bareyourself and share their answers as well.
bareMinerals has over 6,500 points of distribution in 34 countries, including more than 200 company-owned boutiques.