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Cosmetics
|
Health and Beauty
Jason Wu Beauty Launches in Over 3,000 CVS Stores Across the U.S.
The brand’s eyes, lips, cheeks, and brow products are inspired by Jason Wu’s time as a fashion designer.
04.22.24
WGSN Launches TikTok Analytics Tool to Predict Rising Trends
This first-of-its-kind tool analyzes social media trends beyond views to identify investment-worthy trends.
04.18.24
Refillables
Murad Launches New Serum Refills
Refillable products reduce packaging by up to 85%, building on Murad’s commitment to sustainability, per the brand.
04.17.24
Fragrances
Henry Rose Launches Exclusively at Sephora Canada
Michelle Pfeiffer’s Henry Rose offers genderless fine fragrances, now available in Canada.
04.16.24
Bottles/Jars
|
Caps/Closures
|
Fragrances
Charlotte Tilbury Launches ‘Mood-Boosting’ Fragrances
The six-piece 'Collection of Emotions' perfumes are backed by neuroscience to evoke different feelings and emotions—packed in alchemy-inspired bottles.
04.15.24
Bath/Body
Baby Dove Launches Expecting Care Campaign
This latest edition of the Black Birth Equity Project aims to improve health outcomes for Black expecting mothers.
04.12.24
L’Oréal Paris Launches the “Worth It Resume” Campaign
This campaign encourages women to celebrate the setbacks that led to their successes.
04.09.24
Cosmetics
|
Eco-friendly
|
Eco-friendly
|
Health and Beauty
Former Wall Street Trader Launches New Sustainable Makeup Brand
Fluency Beauty comes in biodegradable packaging with pigments made 100% from plants.
04.09.24
Cosmetics
|
Health and Beauty
MCoBeauty Launches in the U.S. Exclusively at Kroger
The Australian beauty brand offers over 250 “luxe for less” beauty and skincare products.
04.05.24
Hair Care
Redken Launches 3D Augmented Reality Billboard for Acidic Color Gloss Collection
This first-ever interactive Times Square billboard in Augmented Reality can be experienced anywhere in the U.S.
04.03.24
Hair Care
Velveeta Launches Limited-Edition Gold Hair Dye
Julia Fox sports a new hair color, Velveeta Gold—and it's not a joke.
04.02.24
Cosmetics
|
Health and Beauty
Celebrity Makeup Artist Launches Ortega Beauty
Etienne Ortega, a California-based celebrity MUA born in Mexico, debuts his namesake brand with four lip products.
03.29.24
Skin Care/Sun Care
Ole Henriksen Launches Banana Bright+ Instant Glow Moisturizer
This is a one-step make-up prep with clinical brightening available at Ulta and online.
03.28.24
Bottles/Jars
MCM Launches New Fragrance—in Cute Packaging
Inter Parfums collaborated with German fashion house to create MCM Crush.
03.28.24
Bottles/Jars
|
Eco-friendly
|
Fragrances
|
Glass
|
Rollerballs
Beautycounter Launches Clean Eau De Parfum
The clean beauty brand enters the fragrance category with a five-scent collection.
03.26.24
CoverGirl Launches its First #BeACovergirl Contest
Three winners will be faces for the brand, redefining what it means to be beautiful.
03.20.24
MakeUp Eraser Launches Cowgirl Print Set
The reusable clothes are an eco-friendly alternative to makeup wipes.
03.18.24
Cosmetics
GPI Beauty Launches ‘The Harmony Collection’
The turnkey collection features color cosmetic and skincare products that emphasize holistic wellness.
03.14.24
Skin Care/Sun Care
Manuka Health Launches First Skincare Range
Manuka Health, known for its Manuka honey-based products, debuts three new collections—including skincare.
03.14.24
L’Oréal Groupe Launches New Ingredient to Address Localized Skin Pigmentation Issues
Melasyl has been introduced to La Roche Posay’s Mela B3 franchise and will be integrated into more brand products.
03.12.24
Bath/Body
|
Men
Dr. Squatch Launches Game of Thrones Collection
Three new limited-edition soap bars and a collector’s box are now available.
03.08.24
Sephora Launches Worldwide Brand Signature
“We belong to something beautiful” becomes Sephora’s worldwide brand signature.
03.08.24
Bottles/Jars
|
Hair Care
|
Plastics
V&Co. New Peptide-Infused Hair Care Brand Launches Nationwide
The brand’s first collection of shampoos and conditioners come in one-of-a-kind bottles made from 65% recycled materials.
03.07.24
Skin Care/Sun Care
Naked Sundays SPF Company Launches in Target
Australian-based skincare and sunscreen company now offers best-selling products and has launched two new across the U.S.
03.06.24
Fragrances
|
Men
John Varvatos Launches XX Intense Masculine Parfum
XX Intense is a new twist on John Varvatos’ signature fragrance—featuring the brand’s crest.
03.06.24
Cartons/Boxes
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Eco-friendly
|
Eco-friendly
|
Hair Care
|
Paper
|
Paper/Board
Babo Botanicals Launches Haircare in Sustainable Paper Cartons
B Corp brand offers three shampoos and conditioners in cartons that contain 80% less plastic than typical bottles.
03.06.24
CBD
|
Skin Care/Sun Care
Jublee CBD Launches Bodycare Line
Jublee's new CBD skincare line includes body butters and bath salts.
02.29.24
Fragrances
|
Home Fragrance
|
Personal Care
Ashley Tisdale’s Being Frenshe Launches New Scent in its Wellness Collection
‘Present & Grounded: Palo Santo Sage’ is the latest scent range available in a variety of self-care products.
02.28.24
Zotos Launches 'Scalp Care' Line
Zotos Professional's haircare line, Biotera, features three new products in bottles and tubes with a colorful logo.
02.27.24
Bottles/Jars
|
Fragrances
Parfums de Marly Launches Perseus Scent
Parfums de Marly's latest fragrance to “invigorate the body and the mind,” says the brand.
02.27.24
Cosmetics
|
Health and Beauty
Hard Candy Launches Girl Scouts Cookie-Inspired Makeup Collection
The limited edition collection features Girl Scout cookie-scented eyeshadow palettes, flavored lip oils and lip markers.
02.26.24
Sol de Janeiro Launches New Body Butter
...
02.26.24
Hair Care
Laced Hair Founder and CEO Launches New Hair Care Line
Celebrity stylist, Lacy Gadegaard-West of Laced Hair Extensions debuts LHC haircare.
02.23.24
Fragrances
Pacifica Launches New 'Functional' Fragrance Collection
Pacifica's new fragrance collection is backed by neuroscience, the brand says.
02.21.24
Hair Care
epres Haircare Launches Global Ambassador Program
The new Program is tailored to licensed beauty professionals to validate epres's efficacy and technology around the globe.
02.21.24
Personal Care
John Legend’s Personal Care Brand LOVED01 Launches on Amazon Beauty
The inclusive skincare brand LOVED01 celebrates its first anniversary by collaborating with Amazon Beauty.
02.15.24
Galderma Launches ‘NEXT’ Trend Report Showing the Future of Aesthetics
Galderma commissioned report identifies six key trends anticipated to shape the future of aesthetics.
02.08.24
Fragrances
Skylar Launches Boardwalk Delight Hair and Body Mist
The brand’s most popular scent is now offered as a hair and body mist.
02.07.24
Hair Care
|
Personal Care
Attitude Launches Oatmeal Sensitive Hair and Body Care Collection
New EWG Verified range of products includes oat extract to help combat dry or sensitive skin.
02.07.24
Weekly Recap: Cosmoprof NA Miami, SKKN Relaunches, ChapStick Acquired & More
The most viewed news on our site for the week ended February 2, 2024.
02.05.24
Cosmetics
e.l.f. Cosmetics Launches First Shopping Experience for Apple Vision Pro
The “your best e.l.f” campaign is one of the first beauty brands to feature in Apple’s vision OS app.
02.02.24
Skin Care/Sun Care
Omorovicza Launches Queen Serum
New daytime serum joins the Queen of Hungary Collection.
02.01.24
MakeUp Eraser Launches Strawberry Fields Set
The innovative facial cleansing tool aims to eliminate single-use wipes.
01.29.24
Cosmetics
|
Lipstick packages
Kim K Relaunches Makeup Line
SKKN by Kim launched on Friday with lip liners, lipsticks, and an eye shadow palette in all shades of nude.
01.29.24
Skin Care/Sun Care
YouTuber Nicolas Sturniolo Launches Space Camp Wellness Unisex Lip Balm
Gen Z influencer enters the lip balm industry with three debut flavors.
01.26.24
Fragrances
|
Sample/Travel Sizes
Marc Jacobs Launches Limited Edition Daisy Pop
The limited-edition fragrance bottles are inspired by the designer’s fashion collection.
01.25.24
Skin Care/Sun Care
Sulwhasoo Launches New First Care Activating Mask
New product available at Sephora starting February 13.
01.24.24
Method Launches “Unleash Your Inner Shower” Creative Platform
Personal care and cleaning brand expands its personal care line.
01.24.24
Skin Care/Sun Care
Alicia Keys’ Keys Soulcare Launches in Amazon Premium Beauty Store
Introduces a new Amazon exclusive offering: Deeply Replenishing Squalane Facial Oil.
01.17.24
Subtl Beauty Launches Lip Balm Trio
...
01.16.24
Breaking News
Johnson & Johnson Must Pay $45 Million for Talc Lawsuit
Beauty and Skincare Brands on the Rise for 2024—According to Cosmetify
Kiko Milano Debuts Bridgerton Collection
Premium Label & Packaging Is Awarded Gold for Use of Cold Foil
Kao Aims to Achieve Net Zero Plastic Packaging by 2040 and Negative Waste by 2050
View Breaking News >
CURRENT ISSUE
March 2024
Color Cosmetic Packaging That Improves Brand Value
Bobbi Brown Receives Color Cosmetic Packaging Honors
‘Limitless’ Labels for Deco & Customization
Packaging for ‘Swipe ‘n Go’ Beauty Sticks
Cosmoprof & Cosmopack Shows Premiere in Miami
View More >