Webinars

    How One Beauty Industry Expert Uses Agile Research To Arrive at Winning Concepts

    How One Beauty Industry Expert Uses Agile Research To Arrive at Winning Concepts

    May 24, 2016

    Join us for a webinar on Tuesday, May 24, 2016 at 2 pm EST

    The nature of the beauty business is competitive, fast, and innovative. New products and packages are rapidly being developed and are fighting for consumer attention. As such, the ability to capture consumer insights quickly and incorporate feedback is critical.

    Gia Calhoun, Global Innovation and Insights Manager and beauty expert, will discuss common pain points in the beauty industry and best practices around what types of research to conduct in order to solve for those. She will also share a case study explaining how agile market research can be used to uncover consumer opinions to create winning package designs that stand out on the shelf, fit with a company’s brand, and satisfy expectations of quality.

    Watch this webinar to:

    • Hear four common pitfalls when conducting research in the beauty industry and tips to overcome them. 
    • Learn the value of pairing both quant and qual research together to understand consumer feelings in a much deeper way.
    • See the product development roadmap as it relates to the beauty industry and what types of research you can conduct in each phase.
    • See the details of three case studies, each at a different phase of the product development roadmap, and how agile research was used to gain fast and quality consumer feedback. 

    Speakers


    • Lisa O’Connor, Director of Client Services, GutCheck
    • Gia Calhoun, Global Innovation Insights Manager and beauty expert




    Location: Ramsey, NJ
    Contact: Jamie Matusow
    Phone: 201-825-2552


    Tomorrow’s Tubes TODAY: Dazzling, Multifunctional Packaging that Pops Off the Shelves

    Tomorrow’s Tubes TODAY: Dazzling, Multifunctional Packaging that Pops Off the Shelves

    November 12, 2014

    Join us for a webinar on Wednesday, November 12, 2014 at 2 pm EST

    To make their products pop off the shelves, today's health & beauty aid companies are utilizing tomorrow's tubes today. These next-generation, often multi-functional solutions employ dazzling features such as shapely outer structuring and gripping graphics to increase both customer engagement and, ultimately, their brands' bottom lines.

    Interested in developing more sophisticated tubes to tantalize your customers? Presented by World Wide Packaging - an award-winning provider of packaging components, custom and stock molding, and turn-key operations to the cosmetics and personal care industries - this webinar will explore design and manufacturing concepts that combine the aesthetic and the functional, for an ideal mix of customer appeal and product practicality.


    SPEAKERS
    Jim Farley, WWP
    Vice President of Global Business Development
    Chris Wightman, WWP
    Senior Director Design & Innovation



    Location: Ramsey
    Contact: Jamie Matusow
    Phone: 201-825-2552


    Extend the reach of beauty brands through effective sampling programs and travel-friendly sizes

    Extend the reach of beauty brands through effective sampling programs and travel-friendly sizes

    February 18, 2014

    Join us for a webinar on Tuesday, February 18, 2014 at 2 pm EST

    Win new customers and build brand confidence, all while complying with labeling regulations

    From single-use applications to the convenience of travel sizes, beauty brands can effectively leverage innovative packaging that makes it easier for consumers to choose their products.

    Learn how to capitalize on the trend toward deluxe sample sizes and selling minis. And, how to navigate the cross-functional packaging challenges for smaller containers—from engineering to purchasing, package development to current business operations.

    Join Beauty Packaging on Tuesday, February 18, when we present opportunities to build your beauty brand by extending your reach through sampling programs and travel-friendly sizes—but still comply with product-specific labeling requirements.
     
    SPEAKER
    Paulette Gramse, WS Packaging Group
    MultiVision Product Development Manager


    Location: Ramsey
    Contact: Jamie Matusow
    Phone: 201-825-2552