Online Exclusive: New Fragrances are Pretty in Pink
Coach Love is one of the many fragrances in pink bottles launching spring 2013.
Blush pink is a popular color for new women’s fragrances launching in 2013, now through March.
By Marie Redding, Associate Editor
Pink bottles, pink juice, pretty bow accents—these fragrances look like package designers had Valentine’s Day sales in mind when the packaging for these fragrances were in development. These brands all achieve the packaging’s blush pink hues in different ways. Bottles have been sprayed or lacquered, or clear bottles are showing off pink “juice.” All of these new fragrances, with pretty pink packaging, are being shipped to stores now.
Many fragrance bottles are being designed to convey "romance" by usingblush-colored pink - and Coach is one of the brands leading the trend.
"This is the most romantic fragrance Coach has created," said Karyn Khoury, senior vice president, corporate fragrance development worldwide, The Estee Lauder Companies. Khoury is referring to Coach Love, which Estee Lauder's Aramis & Designer Fragrances Division is launching in February 2013.
Juicy's Couture La La, new for spring 2013.
"The fragrance has presence, but it doesn't shout," says Khoury. "And while the scent is very streamlined in its construction, it's actually quite complex in the number of ingredients used. That's part of what makes it so compelling."
The fragrance contains top notes of mandarin, dewberry, green violet and freesia. Magnolia, jasmine and gardenia are at its heart. Lingering background notes are sandalwood, patchouli, vanilla, caramel and musk.
The bottle features a heart, but look closely and you can see that it actually contains interlocking letters - the Coach "C." The logo was designed by the iconic graphic designer Milton Glaser. Glaser was a founder of New York Magazine, and created the I Love New York logo.
"Starting with the Coach C, a transformation occurs when two are combined to create the heart, which is consequently an identifiable and unique mark that moves away from the generic heart," explained Glaser.
Balenciaga has also joined the pink brigade this season, for the launch of its L'Eau Rose fragrance in February 2013.
Juicy Couture's new fragrance, Couture La La, is in the same shape bottle the brand has been using since the launch of its original fragrance in 2006 - complete with the same metal emblem embedded in the glass, which is engraved with a detailed rendering of the brand's logo. The bottle also has the same fancy Surlyn cap that resembles beveled crystal.
But, the brand has also gone for a pink twist this season. Couture La La's bottle is made from pink-colored glass. "The bottle is a little more punk rock," according to the brand, which calls it the "younger sister" to the original.
Couture La La's flirtier design includes a neon pink bow wrapped around the bottle's neck, which is attached to a crystal necklace. The crystals hang from a heavyweight silver chain, which looks hand-stitched onto the bow, to convey a fashionable "couture" look.
The juice opens with sparkling mandarin, green apple, red currant and water hyacinth. Lily of the valley, peony, violet and orange flowers make up its center; and the end notes include woodsy musks.
The fragrance launched exclusively at Macy's in December 2012, and is launching at all prestige department stores in January 2013.
These brands are also launching new fragrances in the same shaped bottle - but with a pink twist.
Feerie, typically in a blue bottle, is also sporting pink for 2013.
Feerie by Interparfums launched its first fragrance in a bold, sapphire bottle, with a fairy perched atop its silver metal cap. Next, the eau de toilette launched in a glass bottle sprayed in a light, ice blue. Now, the new fragrance launching in February embodies "romanticism" and "glorifies the cherry blossom," according to the brand. A dragonfly sits on the bottle's cap this time, instead of a fairy. The bottle is light pink, and colored using a spraying process.
Feerie's "juice" is also pink, and contains notes of cherry blossom, pink peppercorn and litchi. Middle notes include magnolia, peony and wild raspberry. Musk and tonka bean make up the base. The box features more pink, with a drawing of a cherry blossom tree.
Balenciaga launched its signature scent in 2010, in the same bottle with a golden hue, and then L'Essence in 2011, with a blue tint. Now, the brand has gone pink with the launch of L'Eau Rose, in February. The fragrance is housed in a thick-walled, pink glass bottle paired with a matte black cap. The juice contains notes of blackberry, violet, rose, patchouli, cedar, cypress and musk.
Lanvin is launching a limited edition fragrance in February, Éclat d’Arpège Gourmandise.
It is described by
Lanvin used a sheer pink spray-coating, with violet juice, to give its bottle a unique look.
the brand as a "hymn to joy and love." The bottle is Lanvin's iconic "bon-bon" shape - the same ball-shape that is used for the brand's signature scent, Arpège.
Heidi Klum also went for pink, with Surprise.
The juice is violet, and the bottle is spray-coated with a slightly sheer pink lacquer. Images of pink macaroons and violet candy are silk-screened onto the bottle, which as a silver clasp that is adorned with a sparkling pink "diamond" crystal. Lanvin's handwritten signature logo, with an "i" dotted with a heart, adds a playful finishing touch.
The translucent box features the fragrance's name printed in pink, and the brand's logo stamped in violet.
In February, Coty is launching Heidi Klum's Surprise - the supermodel's fourth fragrance since 2011.
The rectangular-shaped bottle is made from clear glass, with pink juice. It is a sexy floral scent that combines mandarin extracts and pink pepper with rose petals, magnolia, benzoin and milk sandalwood.
The packaging was designed by Lance McGregor from Paul Mayers. The bottle is decorated with dark-colored stripes, reminiscent of "ribbons." The over-sized black cap compliments the bottle design, helping the pink juice to "pop" even more. The fragrance's glossy pink box has the same ribbon design.
All these launches highlight the trend of the fragrance industry remaining “in the pink.”
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