The increasing challenges of 'new today, gone tomorrow'-brought about in part by rampant Internet exposure-have sped up the demand for innovative packaging in the beauty world. Here, highly regarded industry trends experts and top packaging innovators share their thoughts on how brands and suppliers are syncing componentry, technology-and effective partnerships-to best drive new product success.
Packaging for home fragrances conveys an upscale look-with minimal logos, innovative containers, and more attention placed on design-in hopes that consumers will want to prominently display the items at home.
Amy Marks-McGee, founder Trendincite LLC, always has her finger on the pulse of the latest trends. Recently, Beauty Packaging asked her for her insights on innovative packaging in the cosmetics, fragrance and personal care industry.