The increasing challenges of 'new today, gone tomorrow'-brought about in part by rampant Internet exposure-have sped up the demand for innovative packaging in the beauty world. Here, highly regarded industry trends experts and top packaging innovators share their thoughts on how brands and suppliers are syncing componentry, technology-and effective partnerships-to best drive new product success.

By Jamie Matusow, Editor

Suppliers have pushed the envelope as far as decorating bottles and cartons, and now some exciting new processes are on the threshold.

By Marie Redding, Associate Editor

Many brands are leveraging delivery systems to capture prospective buyers and turn them into loyal customers.

By Leah Genuario, Contributing Editor

Packaging for home fragrances conveys an upscale look-with minimal logos, innovative containers, and more attention placed on design-in hopes that consumers will want to prominently display the items at home.

By Marie Redding, Associate Editor

As the creative packaging show celebrated its impressive 25th year, one focus was on beauty products as small luxuries, with many packaging components designed for sensory appeal.

By Jamie Matusow, Editor

Brandimage was inspired by the medicinal world when they created the brand's new look

By Marie Redding, Associate Editor

The brand's visual imagery conveys its ideals.

By Marie Redding

The focus is now on the experience - or perceived experiential element - that a brand or product can give.

By Sophie Maxwell, Pearlfisher

Amy Marks-McGee, founder Trendincite LLC, always has her finger on the pulse of the latest trends. Recently, Beauty Packaging asked her for her insights on innovative packaging in the cosmetics, fragrance and personal care industry.

By Jamie Matusow, Editor

How Eufora International's new product line and new package design are a part of its growth strategy.