HCT Manufactures Brush Set For Nordstrom

Specialty retailer Nordstrom recently commissioned HCT CA to manufacture a luxury brush set available exclusively online and in all U.S. stores nationwide. Presented in a black quilted travel pouch, the set features seven luxury brushes for the flawless application of foundation, concealer, blusher, eye shadow and eyeliner. Each brush is handcrafted from aluminum with the Nordstrom logo and brush name silkscreened onto the handle helping users to determine which one to use for each area of the face. The soft two-tone synthetic filament used on these brushes is excellent for both wet and dry formulas, allowing even and smooth application around the contours of the face and eyes. The contrast of the brushed ferrule and smooth shiny handle adds a nice texture to this elegant aluminum brush.
More info: www.hctpackaging.com

Cognex Offers 2DMax Technology For Barcode Readers

Cognex Corporation has integrated advanced 2DMax+ code reading software technology into the compact DataMan100 and 200 fixed-mount barcode readers. With 2DMax+, the readers can identify and decode severely damaged or poorly marked 2D matrix codes.

Carl Gerst, vice president and business unit manager, ID products, says, “Following the success of 2DMax+ in the advanced DataMan 300 and 500 series of fixed position barcode readers, we are now delivering it to end users who need a smaller form factor. This functionality is especially helpful in the food, beverage, pharmaceutical and consumer goods packaging sectors. Barcode reading in these industries is often challenging due to poor print quality, varying part sizes, curved surfaces and labels damaged by environmental factors or supply chain activity. 2DMax+ helps these users achieve the highest reading yields and maximize throughput.”

More info: www.cognex.com

Aptar Beauty + Home Creates Graphic Balenciaga Bottle

For its new Florabotanica perfume by Balenciaga, Coty Prestige selected Aptar Beauty + Home to create a fragrance bottle with strong graphic lines. The streamlined bottle combines stripes and colors to create the mood of a floral bouquet—and the spirit of its creator, Nicolas Ghesquière. “To capture the essence of flowers, the creator designed an oversized tube inserted into the bottle in the style of a laboratory test tube,” according to a spokesperson at Coty Prestige. Aptar Beauty + Home developed the packaging solution for the VP4 perfume pump by creating an over-tube in black and white stripes, which extends into the bottle itself, as a continuation of the cap and pump decoration. The decoration of the PP tube was achieved through a bi-injection process, guaranteeing product compatibility. The technical challenge occurred in obtaining a clean visual impact between each ring as well as the perfect verticality after assembly.

More info: www.aptar.com

Rexam Delivers Givenchy Mascara

The just-launched Noir Couture mascara from LVMH’s Givenchy brand was the work of the Rexam Personal Care Group, and was created in partnership with Givenchy’s brand artistic director. Highlights of the pack include the decoration elements and the delicate logo treatment, which was created by two distinct processes. A delicate “4G” is engraved—and hot stamped—at the top of the contoured and UV-varnished cap, while the same precise two-step process is used to adorn the base with a Givenchy logo. The mascara is further decorated with the high-precision alignment and hot stamping of the shiny silver vertical strips extending from cap to base. Both cap and base are injected in black PCTA, while the wiper is made of black PEBD. The three-ball brush was supplied by Ponzini.

More info: www.rexam.com

Cosmogen Introduces Squeeze’n Clean

Squeeze’n Clean is Cosmogen’s new application solution for hygiene and care products. Its bi-injected and ergonomic top consists of a surface that is covered with flexible spikes, made of TPE. It allows a uniform application of the formula and then exfoliates and cleanses the face or body while being easy on the skin. As with the whole Squeeze’n range, its patented open/close rotary head prevents contamination and preserves your care or hygiene formula. Tubes are available in 30- or 50ml, and various decoration techniques are available.

More info: www.cosmogen.fr

Lady Burd Cosmetics Launches Magnetic Palette for Holiday 2012

Lady Burd’s new sleek black magnetic palette holds any combination of their shadows, mid-sized eye shadows, bold effect shadows, shadow drops, bronzers, bronzer/blush duos, paints, paint wheels, color lines, and brow duos. Just choose your favorite colors and get creative.

More info: www.ladyburd.com