Weleda Skin Care Goes Airless



 
Weleda, the pioneer of 100% certified natural skin care made with organic and biodynamic ingredients, introduces four new body lotions ($16.50 each) that promise to “stimulate the senses and nourish every skin type.” The products utilize what Weleda describes as a new bag in bottle technology (provided by Gaplast), and an airless, neutral dispenser design to protect the formula from discoloration, clumping or clogging, and to extend shelf life. The pump is an airless system that works with depression: When it is pumped, the bag is tightened until it is empty. The low weight creates a positive impact on the eco-balance, and the packaging is recyclable. Available in Weleda’s classic skin-matching compositions of Citrus, Sea Buckthorn, Wild Rose and Pomegranate, the regenerating lotions are on shelf at Whole Foods, select natural health food stores and at usa.weleda.com.



Paul & Joe Presents Mix & Match Lipsticks and Tubes



 
 
 
Paul & Joe’s new lipstick collection enables consumers to have their lipsticks—and packaging—just the way they want them, by customizing color, texture and tube.

For each lipstick case (metal-L, paper-P, plastic), there are about 10 different shades and textures (sheer, natural, full coverage) to choose from. Just follow three easy steps to your perfect lipstick style. Select a case, then choose your shade and texture. More info: Paul & Joe Lipstick Case-L ($20), Lipstick Case ($5), Lipstick Case-P ($5) and Lipstick Refill ($17) are available this month at BeautyHabit.com and Bergdorf Goodman.


Lush Packages ‘Moody’ Color Cosmetics Line



 
Spin the Emotional Brilliance Color Wheel to get a personalized color reading; choose the three colors that stand out the most and they will uncover certain words that reveal a little bit about your current state of mind; then wear the color to feel the word. This is the idea behind Lush’s new concept, which aims to match psychological needs to the color cosmetics one should wear. There are 30 products in the range, which consists of lip colors, eyeliners and eyeshadows ($22.95 each). All of the Emotional Brilliance colors are vegan, and come in clear glass bottles, so not only can you see the colors, but the glass can be recycled—or washed and re-used. Lush designed its own caps, which are recycled from Lush’s black pots. All packaging is recyclable except for the disposable wand applicators, and those can be re-used if desired.

More info: www.lush.com


Glo*Minerals Gives Eyes an Exotic Look



 
Glo*Minerals’ limited edition Majestic Jungle Collection ($80) for Fall 2012, takes you on a virtual color safari in search of sultry or smoky looks, with all supplies stored neatly in a satin zippered cosmetics bag. The faux snakeskin compact contains eight complementary high-pigment, mineral-based hues, including four metallic (such as Night Raven) and four matte (such as Purple Python) shades. Two precision eyeliners in black and charcoal define and accentuate, while a universally flattering cheek color and a Brazilian Bronze lipgloss enhance any complexion. An easy-to-follow tutorial is included.

More info: www.gloprofessional.com


Nature’s Gate Updates Packaging for 40th Anniversary



 
Everything old is new again. Nature’s Gate, a company dedicated to developing personal care products based upon botanical remedies, celebrates its 40th anniversary this year. To commemorate this milestone, the brand is returning to its roots with the 40th Anniversary Herbal Body Wash ($5.59 per 16 oz. bottle), which is meant to evoke nostalgia in long-term Nature’s Gate customers, while introducing a new generation to the heritage of the brand. Over the past four decades, the packaging has evolved into a vibrant display of bright colors and natural imagery, but this edition pays tribute to the vintage bottle, logo and label design of the original Herbal Rainwater Shampoo. The formula combines the same herbal aroma and botanical extracts used in Nature’s Gate’s first product launched 40 years ago.

More info: www.natures-gate.com



Vera Wang’s Lovestruck Blooms Anew



 
Coty, Inc. describes the prequel to Vera Wang’s Lovestruck story, Floral Rush ($48), as “fueled by enchantment and the possibility of love at first sight—the rush of adrenaline when curiosity strikes.” Inspired by the couture gown worn by Leighton Meester in the ad campaign, the iconic cap of the original has been transformed into a purple bouquet and tied with a ribbon designed by Wang. The flanker bottle, now in translucent purple, features a neon green logo, for a burst of color. It was designed by Wilhelm Liden in conjunction with Coty creative director Jon Dinapoli (a member of Beauty Packaging’s Board of Advisors; for more on Dinapoli’s recent design for JLo’s Glowing, see page 56 in this issue.) The Floral Rush fragrance is said to be “a sparkling floral bouquet that blooms with instant attraction.”

More info: www.sephora.com