Packaging designers and engineers are capitalizing on opportunities to save materials, cut costs and streamline processes by thinking through the entire supply chain when developing a product and package. Here’s a look at current trends and what some leading suppliers are offering beauty brands to help them achieve their goals.
Increased use of sunscreen, along with new FDA monograph guidelines, are spurring interest in a wide variety of stylish, functional and convenient componentry.
The success or failure of a color used in a particular product or package has to do with how well the product and the color connects with a consumer under market conditions.
By Cristina Carrara, designer, Clariant ColorWorks