Online Exclusive: 2012 Top Ten FiFi Finalists Revealed
See which stunning fragrances and innovative packages made the finals for this year’s FiFi Awards.

The Fragrance Foundation has revealed the 2012 Top Ten FiFi Finalists and the race is on to see who


A finalist in Luxe Fragrance-Women and Best Packaging of the Year - Luxe Women

will make the next cut.

“Announcing the top ten finalists is exciting as now we can really say we are in FiFi mode and look forward to the fun and anticipation at The FiFi Finalists Breakfast, April 27th, in the Grand Ballroom of The Mandarin Oriental, when it gets narrowed down to the top five,” says Jill Belasco, chair of The Fragrance Foundation Board.

“Every year we look forward to receiving all the submissions and take great joy in seeing the stunning array of fragrances, fabulous packaging, exciting media campaigns and ingenious technology that goes into each creation, and wondering, along with everyone else, who will win what,” says Mary Ellen Lapsansky, vice president of the Foundation.

Breakfast Event

The Foundation also welcomes Janice Huff, chief meteorologist for WNBC TV New York, as this year’s breakfast host. The breakfast will be held on “Fragrance Friday” where finalists for the “Perfume Extraordinaire” category will also be revealed. Two additional FiFi Awards will be presented for both women’s and men’s fragrances as part of the 2012 Fragrance Hall of Fame, and the official nominees also will be announced at the breakfast.

Attendees of this exciting event will also hear the nominations for The Top Three Finalists in the


Betsey Johnson: Finalist for Best Packaging of the Year - Luxe Women

Technological Breakthrough of the Year category. Then, the winners will be presented with a FiFi Award during the closing of The World Perfumery Congress on June 14th. Technological Breakthrough Awards will be presented in three sub-categories:

• Fragrance ingredients, creation and testing
• Packaging Technology and delivery systems
• Information Technology

FiFi Top Ten
Following are a list of The Fragrance Foundation’s 2012 Top Ten FiFi Finalists. For a list of all the nominees be sure to check out www.fragrance.org.

Luxe Women
Angel Eau de Toilette by Thierry Mugler - Clarins Fragrance Group
Beyoncé Pulse - Coty Inc.
Bottega Veneta - Coty Prestige
Elie Saab Le Parfum - Beauté Prestige International
Fan di Fendi - LVMH Fragrance Brands
Gucci Guilty Intense - P&G Prestige
Prada Candy Eau de Parfum Spray - PUIG USA
Someday by Justin Bieber - Give Back Brands, LLC
Tom Ford Violet Blonde - Tom Ford Beauty
Wonderstruck Taylor Swift - Elizabeth Arden

Luxe Men
A*MEN Pure Havane by Thierry Mugler - Clarins Fragrance Group
Armani Code Sport - Giorgio Armani Beauty
Eau de Lacoste L.12.12 Collection: Blanc, Bleu, Verte - P& G Prestige
Gucci Guilty Pour Homme - P&G Prestige
Guess Seductive Homme - Coty Inc.
John Varvatos* USA - Elizabeth Arden
Juniper Sling – Penhaligon’s Inc.
L’Homme Libre - Yves Saint Laurent
Original Penguin - Falic Fashion Group
Un Jardin Sur Le Toit - Hermès - Beauté Prestige International

Nouveau Niche Women
Armani/Privé la femme bleue - Giorgio Armani Beauty
Dahlia Noir - Parfums Givenchy
Dior Addict to Life - Parfums Christian Dior
Dolce & Gabbana The Velvet Collection: Velvet Vetiver/Wood/Love/Patchouli/Sublime/Desire - P&G Prestige
Jersey - CHANEL
live in love - Oscar de la Renta
Madison Square Park - Bond No. 9 New York
Maison Martin Margiela (untitled) – L’Oréal
Sweet Redemption, The end - by Kilian
Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Nouveau Niche Men
34 boulevard Saint Germain - diptyque
Andy Warhol - Bond No. 9 New York
Boss The Collection: Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber, Cashmere & Patchouli - P&G Prestige
Incense Oud - by Kilian
L’Homme Cologne Gingembre - Yves Saint Laurent
New York Amber - Bond No. 9 New York
New York Oud - Bond No. 9 New York
Sweet Redemption, The end - by Kilian
Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty
Yuzu – Caron

Broad Appeal Women
Christina Aguilera Royal Desire - P&G Prestige

Beyoncé Pulse: Finalist for Best Packaging of the Year - Luxe Women
curve appeal for women - Elizabeth Arden
Heidi Klum Shine - Coty Inc.
Moment de Bonheur Yves Rocher - Yves Rocher North America, Inc.
Outspoken Intense by Fergie EDP - Avon Products, Inc.
Samba Sport Woman - The Perfumer’s Workshop International, Ltd.

Broad Appeal Men
Bath & Body Works Signature Collection for Men Classic - Bath & Body Works
curve appeal for men - Elizabeth Arden
Samba Sport Man - The Perfumer’s Workshop International, Ltd.

Specialty Brand Women
Anthropologie 1922 Lily Sanguine Eau de Parfum - Inter Parfums USA
Banana Republic Wildbloom Eau de Parfum - Inter Parfums USA
Bath & Body Works Signature Collection Carried Away - Bath & Body Works
Bath & Body Works Signature Collection Paris Amour - Bath & Body Works
bebe Gold Eau de Parfum - Inter Parfums USA
Lane Bryant Cacique Eau de Parfum - Inter Parfums USA
Lily - Crabtree & Evelyn
Victoria’s Secret Angel – Victoria’s Secret Beauty

Direct To Consumer Men
Comme une Evidence Green - Yves Rocher North America Inc.
Zipped Premier - The Perfumer’s Workshop International, Ltd.
Zipped Soho Noir - The Perfumer’s Workshop International, Ltd.

Best Packaging of the Year - Luxe Women
(12 finalists due to ties)
Angel Eau de Toilette by Thierry Mugler - Clarins Fragrance Group
Armani/Privé la femme bleue - Giorgio Armani Beauty
Betsey Johnson Too Too Eau de Parfum - Inter Parfums USA
Beyoncé Pulse - Coty Inc.
Daisy Marc Jacobs - Eau So Fresh - Coty Prestige
Elie Saab SAAB Le Parfum - Beauté Prestige International
Fan di Fendi - LVMH Fragrance Brands
Madison Square Park - Bond No. 9 New York
Maison Martin Margiela (untitled) – L’Oréal
Prada Candy Eau de Parfum Spray - PUIG USA
Sweet Redemption, The end - by Kilian
Wonderstruck Taylor Swift - Elizabeth Arden

Best Packaging of the Year - Luxe Men
34 boulevard Saint Germain - diptyque
Armani Code Sport - Giorgio Armani Beauty
Boss The Collection: Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber, Cashmere & Patchouli - P&G Prestige
Eau de Lacoste L.12.12 Collection: Blanc, Bleu, Verte - P&G Prestige
Gucci Guilty Pour Homme - P&G Prestige
Guess Seductive Homme - Coty Inc.
Incense Oud - by Kilian
John Varvatos* USA - Elizabeth Arden
Original Penguin - Falic Fashion Group
Sweet Redemption, The end - by Kilian

Best Packaging of the Year - Broad Appeal Women

Banana Republic Wildbloom Eau de Parfum - Inter Parfums USA
Bath & Body Works Signature Collection Paris Amour - Bath & Body Works
bebe Gold Eau de Parfum - Inter Parfums USA
Christina Aguilera Royal Desire - P&G Prestige
curve appeal for women - Elizabeth Arden
Heidi Klum Shine - Coty Inc.
Lane Bryant Cacique Eau de Parfum - Inter Parfums USA
Moment de Bonheur Yves Rocher - Yves Rocher North America, Inc.
Step Into Sexy Eau de Parfum - Avon Products, Inc.
Victoria’s Secret Angel – Victoria’s Secret Beauty

Best Packaging of the Year - Broad Appeal Men
Comme une Evidence Green - Yves Rocher North America Inc.
curve appeal for men - Elizabeth Arden
Samba Sport Man - The Perfumer’s Workshop International, Ltd.
Zipped Premier - The Perfumer’s Workshop International, Ltd.
Zipped Soho Noir - The Perfumer’s Workshop International, Ltd.

Media Campaign of the Year - Women
Angel by Thierry Mugler - Clarins Fragrance Group
Beyoncé Pulse - Coty Inc.
Burberry Body - Interparfums Luxury Brands
Coach Poppy Flower - Coach Beauty
Coco Mademoiselle – Chanel
Daisy Marc Jacobs - Coty Prestige
J’adore - Parfums Christian Dior
Ralph Lauren Romance - Ralph Lauren Fragrances, L’Oréal USA
Victoria’s Secret Angel – Victoria’s Secret Beauty
Wonderstruck Taylor Swift - Elizabeth Arden

Media Campaign of the Year - Men
A*MEN by Thierry Mugler - Clarins Fragrance Group
Armani Code Sport - Giorgio Armani Beauty
ck one shock for him - Coty Prestige
Eau de Lacoste L.12.12 - P&G Prestige
Gucci Guilty Pour Homme - P&G Prestige
Guess Seductive Homme - Coty Inc.
John Varvatos * USA - Elizabeth Arden
Original Penguin - Falic Fashion Group
Zipped Premier - The Perfumer’s Workshop International Ltd.
Zipped Soho Noir - The Perfumer’s Workshop International Ltd.

Bath & Body Line of the Year
Acqua di Gioia - Giorgio Armani Beauty
Bath & Body Works Aromatherapy Sleep Night Time Tea - Bath & Body Works
Bath & Body Works Signature Collection Paris Amour - Bath & Body Works
Caciquebody - Lane Bryant Cacique/Inter Parfums USA
Cartier BAISER VOLÉ- Cartier Parfums
Crabtree & Evelyn Pomegranate, Argan & Grapeseed - Crabtree & Evelyn
Elie Saab Le Parfum Bath & Body Line – Beauté Prestige International
Maison Martin Margiela (untitled) – L’Oréal
Ojon Full Moisture Collection - Ojon
ULTA Bath & Body Care - ULTA Beauty

Interior Scent Collection of the Year
(11 finalists due to a tie)
34 boulevard Saint Germain – diptyque
Crabtree & Evelyn Pomegranate Grove - Crabtree & Evelyn
Juliska Candles - Nest Fragrances
Madison Square Park - Laurice & Co., Bond No. 9 New York
Niquea D Candles - Nest Fragrances
Papyrus Scented Candles - Nest Fragrances
Sir Elton John’s Holiday by Nest Fragrances - Nest Fragrances
Slaktin & Co - Island Resort Collection - Bath & Body Works
Slaktin & Co - Marshmallow Fireside - Bath & Body Works
Slaktin & Co - Winter Nights Collection - Bath & Body Works
West Elm Scented Candlepot - Nest Fragrances

Out of the top ten, five finalists in the following categories will be announced at The FiFi Finalists Breakfast:
• Fragrance of the Year in all distribution categories (except “Indie”)
• Best Packaging, Women’s Luxe
• Best Packaging, Men’s Luxe
• Best Packaging, Women’s Broad Appeal
• Best Packaging, Men’s Broad Appeal
• Women’s Media Campaign
• Men’s Media Campaign
• Bath and Body Line
• Interior Scent Collection

Finalists for “Editorial Excellence in Fragrance Coverage” in the following categories will be announced and the winners presented with a FiFi Award at the breakfast:

• Women’s Scent Feature
• Women’s Scent Bite
• Men’s Scent Feature
• Digital Publications (Blogs/E-zines)