20. Clarins
France
www.clarins.com

Beauty Sales:

$1.5 billion (estimated)

Key Personnel:

Christian Courtin-Clarins, chairman, Clarins Group; Jonathan Zrihen, president and CEO of Clarins Group North America; Joël Palix, president of Clarins Fragrance Group; Pankaj Chandarana, group CFO, Clarins Group; Maria Dempsey, executive vice president of marketing, Clarins USA.

Major Products/Brands:

Prestige skin care, sun care, color cosmetics and fragrance sold under a variety of brands, including Clarins, Kibio, Thierry Mugler, Azzaro, Swarovski, David Yurman, Porsche Design.

New Products:

Clarins Instant Definition Mascara, Clarins Vital Light Serum, ClarinsMen Shave Ease Oil, Swarovski Aura, David Yurman Fresh Essence eau de toilette, Angel B by Thierry Mugler Men.

Comments:

Luxury skin care is on the rise and Clarins fits into the picture rather nicely, with a fresh approach targeting a younger market as well as its long-time loyal customers. The French skin care company is going great guns in the U.S. lately with science-based product launches, licenses, increased advertising and editorial press focusing on its very attractive, young, executive family members/jetsetters/fashionistas.

The French skin care brand, which highlights plant-based beauty, has also stepped up its sales team. Under the terms of a four-year renewable agreement announced last year, Clarins Fragrance Group U.S. and InterParfums Luxury Brands will share and manage an expanded sales force. Logistical and administrative support will be provided by Clarins Group USA from its Park Avenue offices in New York and a warehouse in Orangeburg, NY.

The two companies have taken on a similar strategy in Spain. In June, Interparfums España announced it would team up with Clarins’ Madrid-based subsidiary, Clarins Espagne.

In 2011, the brand partnered with Camille Lacourt, 2010’s European swimmer of the year.

In June, actress Eva Mendes was named as the new face of Angel by Thierry Mugler.

Packaging for Clarins products is in the midst of being updated to take on a more contemporary and luxurious look, and with increased emphasis placed on the brand’s logo.

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