FiFi Finalists Announced



Excitement builds as the top five category contenders are revealed.



By Jamie Matusow, Editor


Rochelle Bloom, president of The Fragrance Foundation co-hosted the FiFi Finalists Breakfast.
The top five finalists for 2009 FiFi Awards, as well as winners in several other categories, were announced at the FiFi Finalists Breakfast held on April 24 in the fittingly sumptuous Grand Ballroom of the Mandarin Oriental Hotel in midtown Manhattan. All winners will be announced and feted at the 37th Annual FiFi Awards and celebration event on Wednesday, May 27th at The Downtown Armory, New York City.

The breakfast was hosted by Erika Tarantal, co-anchor for WNBC4New York “Weekend Today in New York” and Rochelle Bloom, president of The Fragrance Foundation.

The listing below includes the top five finalists in all categories to be presented at this year’s FiFi Awards in alphabetical order. First, packaging:

BEST PACKAGING

Women’s Prestige
--Gucci by Gucci EDT- P & G Prestige Products, Inc.
--Harajuku Lovers Fragrances Collection – Baby,“G”, Lil’Angel, Love, Music- Coty Prestige
--Love, Ralph Lauren- Ralph Lauren Fragrances
--Ma Dame Jean Paul Gaultier - Beautè Prestige International
--Viva La Juicy from Juicy Couture - Elizabeth Arden

Men’s Prestige – (Six finalists due to ties)
--91X Rocawear - Elizabeth Arden
--Angel Men Pure Coffee by Thierry Mugler- Clarins Fragrance Group
--Cartier Roadster- Cartier
--Dirty English by Juicy Couture - Elzabeth Arden
--Gucci by Gucci Pour Homme - P & G Prestige Products, Inc.
--The Essence by Porsche Design - Clarins Fragrance Group

Women’s Popular Appeal
--American Beauty Beloved – BeautyBank
--Avon Bond Girl 007- Avon Products, Inc
--Blue Seduction for Women by Antonio Banderas - Puig USA
--Celine Dion Sensational – Coty Inc.
--Comme Une Evidence perfume extract atomizer – Yves Rocher

Men’s Popular Appeal
--McGraw by Tim McGraw – Coty Inc.
--Mustang Blue for Men – Aramis and Designer Fragrances
--Patrick Dempsey Unscripted – Avon Products, Inc.
--Samba Fresh Man – The Perfumer’s Workshop International, Ltd.

BEST FRAGRANCES
Women’s Luxe-Fragrances sold in specialty and/or department stores over 250 doors (due to ties there are six finalists):
--Absolutely Irrésistible Givenchy -Parfums Givenchy
--Burberry The Beat - P&G Prestige Products, Inc.
--Chanel No. 5 Eau Premiere - Chanel
--Harajuku Lovers Fragrances - Coty Prestige
--Sensuous - Estée Lauder
--Viva La Juicy from Juicy Couture - Elizabeth Arden

Men’s Luxe
--Dior Homme Sport - Christian Dior Parfums
--Dolce & Gabbana the one for Men – P&G Prestige Products, Inc.
--Gucci by Gucci Pour Homme – P&G Prestige Products, Inc.
--Guerlain Homme - Guerlain
--I am King – Sean John - Sean John Fragrances

Women’s Popular Appeal – Fragrances sold in drug and chain stores
--American Beauty Beloved – BeautyBank
--Bijan VIP Women - Five Star Fragrance Company
--Celine Dion Sensational – Coty Inc.
--Hilary Duff’s Wrapped with Love - Elizabeth Arden
--Samba Fresh Woman - The Perfumer’s Workshop International Ltd

Men’s Popular Appeal (only 4 entries)
--Bijan VIP Men -Five Star Fragrance Company
--McGraw by Tim McGraw - Coty Inc.
--Mustang Blue for Men Fragrance – Aramis and Designer Fragrances
--Samba Fresh Man – The Perfumer’s Workshop International, Ltd. Unique Boutique –

Fragrances sold in boutique and specialty stores 50 doors or less women’s, men’s, unisex
--Acqua di Parma Profumo (women’s) - Acqua di Parma
--Karl Lagerfeld Kapsule - Floriental, Woody, Light(unisex) – Coty Prestige
--Les Exclusifs de Chanel Beige (women’s) - Chanel
--Lisa Hoffman Variations - Japanese Agarwood, Madagascar Orchid (women’s) -Lisa Hoffman Beauty
--Tom Ford Private Blend Champaca Absolute (unisex) – Tom Ford Beauty

Women’s Nouveau Niche – Fragrances sold in specialty stores 51-250 doors
--Bond No. 9 Andy Warhol Union Square-Bond No. 9 New York
--Chloé Eau de Parfum- Coty Prestige
--Dark Amber & Ginger Lily Cologne- Jo Malone
--David Yurman- Clarins Fragrance Group
--Love, Ralph Lauren - Ralph Lauren Fragrances

Cartier Roadster
Men’s Nouveau Niche
--Brooks Brothers New York Gentlemen Eau de Toilette - Inter Parfums USA, LLC
--Burberry The Beat for Men - P&G Prestige Products, Inc.
--Cartier Roadster - Cartier
--Sweet Lime & Cedar Cologne- Jo Malone
--The Essence by Porsche Design - Clarins Fragrance Group

Women’s Private Label/Direct Sell
--Avon Bond Girl 007 - Avon Products Inc
--Black Amethyst - Bath and Body Works
--Brooks Brothers NY Ladies Eau de Parfum - Inter Parfums USA, LLC
--Secrets d’Essences Iris Noir - Yves Rocher
--Victoria’s Secret Sexy Little Things Noir Eau de Parfum – Victoria’s Secret Beauty

Bath and Body Line
--Aromatherapy Black Chamomile Collection - Bath & Body Works
--True Blue Spa Shea Cashmere Collection - Bath & Body Works
--Angel “Les Parfums Corps” by Thierry Mugler- Clarins Fragrance Group
--Chloé Crème Collection- Coty Prestige
--Ojon Rare Harvest Tawaka Collection- Ojon “Wildcrafted Beauty”

Interior Scent Collection
--Nest Fragrances Collection Candles- Candela Group
--Nest Fragrances Collection Holiday- Candela Group
--India Hicks Island Night Collection Diffuser and Candle- Crabtree & Evelyn
--Botanika Essence Diffuser Collection- Dayna Decker
--Scentportable -Slatkin & Co/Bath & Body Works

During the breakfast, several FiFi finalists were rewarded when envelopes were opened to reveal the following recipients of the iconic FiFi crystal sculpture:

Editorial Excellence in Fragrance Coverage 2009:
--Women’s Scent Feature won by Allure Magazine for “Uncommon Scents;”
--Men’s Scent Feature won by Elle Magazine for “This Year’s Model: What A Boy Wants;”
--“Scent Bite” won by Elle Magazine for “Advanced Chemistry.”

Blog
--Bois de Jasmin for “Scents of Cities – Kiev”

Technological Breakthrough of the Year
--Mane USA for Aquafine
In recognition of achieving top five status, all of the nominees received mini FiFi statuettes. All will be introduced and further recognized for their achievements during the FiFi celebratory evening.

Several other categories honored include:

Ma Dame – Jean Paul Gaultier
Best National Media Campaign-Women’s
--Burberry The Beat for Women - P & G Prestige Products, Inc.
--Calvin Klein Secret Obsession – Coty Prestige
--Estée Lauder Sensuous – The Estée Lauder Companies
--Ma Dame – Jean Paul Gaultier – Beauté Prestige International
--Miss Dior Cherie –Christian Dior Parfums

Best Media Campaign-Men’s
--91X Rocawear – Elizabeth Arden
--Burberry The Beat for Men – P & G Prestige Products, Inc.
--Dirty English from Juicy Couture – Elizabeth Arden
--Hugo – P & G Prestige Products, Inc.
--I am King – Sean John – Sean John Fragrances

Fragrance Hall of Fame
--Brooks Brothers Cologne Spray – Inter Parfums USA
--Davidoff Cool Water – Coty Prestige
--Fahrenheit – Christian Dior Beauty
--White Diamonds Elizabeth Taylor – Elizabeth Arden

Retailer of the Year: QVC

Hall of Fame: Marc Jacobs

Female Celebrity Fragrance of the Year:Paris Hilton

All winners will be revealed at the 2009 FiFi Awards & Celebration on Wednesday, May 27th at The Downtown Armory, Lexington Avenue and 26th Street New York City; 6pm arrivals, 6:45pm awards, 8pm celebration. For tickets and information, contact the FiFi hotline: fifirsvp@dalzell.com or call (212-647-1828).