12. Yves Rocher
Paris, France
www.yvesrocher.com
Beauty Sales: $3 billion



Key Personnel: Yves Rocher, founder and chairman; Bris Rocher, owner and chief executive officer; René Desmarais, CEO Yves Rocher North America.

Products/Brands: Skin care cosmetics and fragrances marketed under the brand names of Yves Rocher, Dr. Pierre Ricaud, Stanhome, Kiotis, Daniel Jouvance.

 Yves Rocher launched Secrets d’Essences Iris Noir.
New Products:  Lipophenol Végétal 14 day body refiner, Secrets d’Essences Iris Noir. To be launched: Culture Bio and Spa Végétal, Sérum Végétal Oligosides, Couleurs Nature.

Comments: In 2008 and for the year ahead, Yves Rocher will emphasize its capacity as a grower, manufacturer and distributor of its own products. A new logo, a new tagline and an entirely new store concept are all in the offing. In 2009, the company will focus on emblematic product lines such as its new organic skin care line (seven products for day and night), which has an ECOCERT certification and is a carbon-offset product line. The company is also in the midst of relaunching its cosmetics line Couleurs Nature, which will contain more than 200 references; in addition, its best-selling body care line Plaisirs Nature will also be reformulated, repackaged and relaunched with even more botanical extracts. On the sustainable development front, Yves Rocher is working on having all of its European factories certified ISO 14001 for the environment as well as for health and safety standards.