Beauty Packaging Magazine - Formerly Cosmetic Packaging & Design

Jessica Simpson Gets Fancy

Fancy, the first Jessica Simpson fragrance from Parlux Fragrances, Inc., captures the essence of the star, portraying her feminine elegance, as well as her charm as an all-American girl-next-door. The Fancy bottle is a softer, more modern interpretation of Simpson’s favorite vintage perfume bottles. The rose-gold floral motif that encircles both the bottle and the collar adds richness and dimension to the package. The fruity fragrance, created by perfumer Alexis Dadier of Mane Paris, is soft pink. The Fancy
fragrance collection consists of a 3.4-oz. ($59) and a 1.7-oz. eau de parfum spray ($49) and a 5-oz. body lotion ($30). The launch gift with purchase is a vintage-inspired cosmetic case in soft pink to match the fragrance. It arrives at retail this month, in time for Back to School.
More info: www.parlux.com

YSL Beautifies Nails

The no-mess, no slip-ups Nail Touch Nail Lacquer Brush Pen ($25) from Yves Saint Laurent looks like a stylish, gold fashion accessory, and enables women on-the-go to apply lacquer any time, anywhere, with pizzazz and ease. With just a click, the pen-style brush delivers just the right amount of polish for beautiful, quick-drying color in an instant. And the high-gloss formula, available in four transparent shades, is compact, long-lasting, chip-resistant—and super-shiny.
More info: www.yslbeautyus.com

See You in Lush Vegas

Just in time for Cosmoprof—coincidentally—Lush Cosmetics has marked the opening of its 100th store—coincidentally—at the Mandalay Bay hotel in Las Vegas—with the introduction of Viva Lush Vegas ($39.95). Billed as “a winning jackpot for your bath and shower,” the six-piece gift set, available at all Lush stores, entices you to start your night off with items such as a jasmine-infused Sex Bomb and a Play Your Cards Right massage bar. In the morning, help relieve a hangover with Sexy Peel soap and Champagne Supernova bath bomb. And remember, reminds a Lush spokesperson, what happens with Viva Lush Vegas, stays in your tub.
More info: www.lush.com

Lacoste Essential Celebrates 75 Years of Tradition

It’s unlikely that French tennis player René Lacoste realized that he would be launching a feverish craze for designer logos when he embroidered a crocodile on his white blazer 75 years ago. Now, to mark the monumental anniversary of the Lacoste brand and to honor the athlete, Procter & Gamble Prestige, the license holder for Lacoste Parfums has released a special limited
edition package created by QSLD’s Denis Boudard, the designer of the iconic Essential bottle. Boudard built on the integrity of the brand and says he “simply removed the green and came up with a very stylish silver texture without any other artifice but the ‘original’ crocodile printed on the front and a special 75th logo printed on a special gun powder cap.” $65, 125ml.
More info: www.lacoste-essential.com

Spinlash Mascara Lines, Coats and Curls

While some cosmetics companies rely on new formulas and brushes to improve their mascaras, cosmetics company Akasha has taken its innovative new mascara, Spinlash ($14.95), a step further. Not only does Spinlash gently rotate to remove clumps, coat, separate and curl with every turn, it also applies a line of liquid eyeliner. Spinlash is powered by a AAA battery in the wand. You can use your own brand of mascara or theirs, which is available in black
or brownish black.
More info: www.spinlash.com

Rusk Revamps to ‘Sensual’ Packaging

After two years in the making, RUSK has revealed the new packaging for its fall launch of Sensories, a botanical hair care collection enriched with distinctive aromas. In addition to being “more sensual in its shape,” the conditioning treatments are user-friendly with pump dispensers for easy storage and use in the shower. The soft pastel coloring of the packages helps to convey the floral ingredients and defines it as a collection. Bottles are natural HDPE made for Rusk. Sensories also feaures compressed formula technology, which allows you to use 30-50% less product and still receive double the performance.
More info: www.rusk1.com