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April / May 2008 Online Exclusive:
What Men Want
Sales in men’s grooming are up—and competition is, too. Here’s what some brands are doing to lure even the average Joe to more sophisticated choices.
By Christine Esposito
In Print:
Lighten Up
Beauty brands taking a serious look at sustainability issues should look on the bright side and welcome timely opportunities for innovation and cost reduction. Here, some sound advice and some savvy solutions...
By Jamie Matusow
Multifaceted Metal
Due to its recyclable nature, metal is shining brighter than ever with brand marketers all over the world.
By Leah Genuario
Keeping It Real
Covert and overt technologies-and online monitoring-can help keep your company's revenues and reputation intact.
By Christine Esposito
HBA Show Brings Fresh Ideas
Nearly 400 attend conference in New York City.
By Jamie Matusow
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April / May 2008
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