16. Yves Rocher
France
www.yvesrocher.com
Beauty sales: $1.9 billion
Corporate sales: $3.4 billion
Key Personnel:
Yves Rocher, founder and chairman; Bris Rocher, owner and chief executive officer; René Desmarais, CEO Yves Rocher North America.
Products/Brands:
Skin care, cosmetics and fine fragrances marketed under the Yves Rocher, Daniel Jouvance, Dr. Pierre Ricaud, Isabel Derroisne, Kiotis and Galerie Noemie brands
New Products:
Lipophenol Végétal, Secrets d'Essences Iris Noir, Pure Calmille, Neonatura breathe.
Comments:
Yves Rocher got the jump on the green trend more than 40 years ago, when he formulated a skin care cream based on the Lesser Celandine plant. Since then, the company has filed 50 patent families based on natural beauty solutions, and the Yves Rocher product line contains more than 150 active plant ingredients. Rocher’s Dr. Pierre Ricaud brand is expanding in Eastern Europe, by entering Poland, Romania and Ukraine.
Yves Rocher's Plaisirs natural line.
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The company is dedicated to all things natural and continues to follow the green philosophy as well as formulating products relating to well-being and its subsequent beauty benefits. Its best-selling product lines in the past year were Serum Vegetal, Plaisirs Nature, the perfume Comme Une Evidence, and the makeup line Couleurs Nature.
Yves Rocher won the 2007 FiFi award for best packaging for its perfume Secrets d’Essences Voile d’Ambre, and the Canadian Fragrance award for the best perfume launch in Canada for the same perfume.
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