Beauty Packaging Magazine
Features

15. Mary Kay
Dallas, TX
www.marykay.com
Beauty sales: $2.2 billion



Key Personnel:

David Holl, president and chief operating officer; Darrell Overcash, president; Terry Smith, chief financial officer; Melinda Sellers, senior vice president, human resources; Terry Jacks, vice president R&D; Rhonda Shasteen, senior vice president, corporate brand strategy.



Mary Kay's Affection.
Products/Brands:

TimeWise Targeted-Action Eye Revitalizer, TimeWise Miracle Set, Mary Kay Body Care Collection, TimeWise Microdermabrasion Set, MK Signature Ultimate Mascara, MK Signature crème lipsticks, MK Signature lipgloss, Velocity for Him cologne, Private Spa Collection.

New Products:

Affection Eau de Parfum, TimeWise CelluShape Contouring System, MK Signature NouriShine lipgloss, TimeWise Targeted-Action Line Reducer and Mary Kay Sun Care Collection, MKMen, Bella Belara and Mary Kay Body Care.


Comments:

Sales were flat in 2006. This fall, Mary Kay will market in India. There are now more than 1.7 million Mary Kay representatives worldwide. Just in time for the holiday selling season, Mary Kay introduced Bella Belara, which is billed as an exuberant floral fruity EDP.
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