10. Johnson & Johnson
New Brunswick, NJ
www.jnj.com
Beauty sales: $3.3 billion
Corporate sales: $53.3 billion
Key Personnel:
William C. Weldon, chairman and chief executive officer; Christine A. Poon, vice chairman; Colleen A. Goggins, worldwide chairman, consumer and personal care group.
Products/Brands:
Aveeno skin care products, Clean & Clear teen skin care products, Johnson’s and Balmex baby care products, Johnson’s pH5.5 skin and hair care products, Neutrogena skin and hair care products, Penatan and Natusan baby care products, Piz Buin and Sundown sun care products, RoC skin care products, Shower to Shower personal care products.
New Products:
Le Petit Marseillais, Laboratories Vendome and Prim’Age (via Vendome acquisition), Clean & Clear Oxygenating Skin Care line, Clean & Clear Advantage Invisible Acne Patch, Neutrogena Mineral Sheers, Aveeno Ultra-Calming Shave Gel.
Comments:
With the acquisition of Pfizer’s consumer product business for $16.6 billion, Johnson & Johnson recorded a good gain in personal care sales. Skin care sales rose 9.7% to $2.6 billion, while baby and kid care sales jumped 11.5% to $1.7 billion. Skin care product growth was attributed to sales increases in the Aveeno, Johnson’s, adult, sun care and the newly-acquired Group Vendome adult skin care product lines. Group Vendome, a French company, houses brands such as Le Petit Marseillais, a line of shower gels, soaps and bath and hair care products; Laboratories Vendome, a dermatological solutions brand, comprises body cleansers and moisturizers and Prim’Age, a baby toiletries brand.
Key to 2006 consumer product sales are J&J’s Neutrogena and Aveeno lines of revolutionary skin care products with a newly-patented advanced sunscreen technology. Each of the brands launched five new products. Aveeno’s offerings use natural ingredients (soy based) that are clinically proven to even out skin tone and improve blotchiness and discoloration caused by previous sun damage.
Thanks to the acquisition of the Pfizer Healthcare business, consumer segment sales surged 47% in the third quarter to $3.6 billion. Domestic sales increased 39.8%, while international sales increased 54.2%. Aveeno, Clean & Clear and Neutrogena all recorded strong gains.
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