A Dose of Luxury for New York

Luxe Pack New York drew a sizeable crowd to the two-day luxury packaging event.

More than 1,400 VISITORS attended the third annual Luxe Pack New York, held June 7 and 8 at New York’s Metropolitan Pavilion. This year’s show boasted a 16% attendance increase over 2004.

“The Luxe Pack concept is to foster high quality business opportunities, showcase innovation through products and conferences, and facilitate networking in a lounge-like atmosphere,” said Christophe Czajka, president of ETAI, which recently acquired Luxe Pack and Luxe Pack’s parent company Idice.

The trade show spotlighted the newest innovations in luxury packaging from 60 manufacturer that exhibited. Other highlights included seminars and the unveiling of the Monaco Luxe Pack Design Award U.S. finalist at a cock­­tail reception.

Manufacturers exhibiting at Luxe Pack New York represented all segments of luxury packaging components and materials—bottles, caps, pumps, cartons, samples, crystals/ decoration, ribbons/textiles, glass, metal, plastics, paper and raw materials.

Luxe Pack New York also hosted two seminars during the exhibition. Marc Rosen, president, Marc Rosen Associates, moderated a panel discussion titled, In Packaging: That’s Advert­ainment, which included Kate Oldham, vice president, DMM Cosmetics and Fragrances, Saks Fifth Avenue; Art Spiro, president, Liz Claiborne Cosmetics; Don Ziccardi, chairman, Agency 212; and Susan Wells, vice president sales and marketing, C Group.

Line Tousignant, trend research manager and strategic of Peclers Paris, conducted a trend seminar, previewing and deciphering the consumer’s future expectations.

During a special VIP cocktail reception, also held during the show, Scott Beckerman was named the U.S. finalist of the Monaco Luxe Pack Design Award. Erica Bell was awarded second place and Akina Kurihana garnered third place. Over 75 candidates submitted designs of a prestige water bottle on the theme Celebration in Monaco.

Branded L’Eau d’Exubérance, Beckerman’s glass bottle design featured internal spiraling grooves inspired by and reflecting Monaco’s Grand Prix, which winds through the city’s streets and hills. As the U.S. finalist, Beckerman will receive funding to develop his concept into a prototype and an all-expense paid trip to Monaco for the final judging to be held during Luxe Pack Monaco, Nov. 2–5. There, he will compete with seven other international finalists for the grand prize of 10,000€.

More info: www.luxepack.com.